Launching New Products
Presentation
Constituting the launch of new products an important milestone in the main strategic decisions of an organization, this discipline aims to provide a high level of strategic competence in terms of launching new products, as well as the operational implementation of the steps inherent to the launch of new products. products. Theoretical and practical curricular unit, where students actively participate in the elaboration of New Product Launch works.
Part of this Programme
Applied Communications: Marketing, Advertising and Public Relations
Level of Qualification|Semesters|ECTS
| Semestral | 4
Year | Type of course unit | Language
3 |Mandatory |Português
Code
ULHT168-9233
Recommended complementary curricular units
No other disciplines required.
Prerequisites and co-requisites
n/a
Professional Internship
Não
Syllabus
Programmatic content: 1 - Innovation and launch of new products 1.1. Types of innovation 1.2. Criativity and innovation 1.3. Forms of organization for launching new products 2 - New product creation process 2.1. Opportunity identification 2.2. Selection of ideas 2.3. Concept creation 2.4. Concept evaluation 3 - Management of the new product development process 3.1. Product development 3.2. Product testing 3.3. Launch 3.4. Market test and Market test 3.5. Commercialization.
Objectives
Theoretical and practical curricular unit, where students actively participate in the elaboration of New Product Launch works. This discipline aims to provide:
Teaching methodologies and assessment
The training process, in addition to the teaching activities, includes the preparation of works by the students that will be delivered to the teacher on a date to be agreed. Classes are oriented towards students' oral participation. Continuous evaluation: Final exam: 100% of the final classification.
References
Bibliografia principal online
Office Hours
Nome do docente: Rita Vitorino de carvalho Horário de atendimento: Quinta feira - 12h às 13h Sala: A combinar