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Universidade Lusófona

Launching New Products

Presentation

Constituting the launch of new products an important milestone in the main strategic decisions of an organization, this discipline aims to provide a high level of strategic competence in terms of launching new products, as well as the operational implementation of the steps inherent to the launch of new products. products. Theoretical and practical curricular unit, where students actively participate in the elaboration of New Product Launch works.

Part of this Programme

Applied Communications: Marketing, Advertising and Public Relations

Level of Qualification|Semesters|ECTS

| Semestral | 4

Year | Type of course unit | Language

3 |Mandatory |Português

Code

ULHT168-9233

Recommended complementary curricular units

No other disciplines required.

Prerequisites and co-requisites

n/a

Professional Internship

Não

Syllabus

Programmatic content:

1 - Innovation and launch of new products

1.1. Types of innovation

1.2. Criativity and innovation

1.3. Forms of organization for launching new products

 

2 - New product creation process

2.1. Opportunity identification

2.2. Selection of ideas

2.3. Concept creation

2.4. Concept evaluation

 

3 - Management of the new product development process

3.1. Product development

3.2. Product testing

3.3. Launch

3.4. Market test and Market test

3.5. Commercialization.

Objectives

Theoretical and practical curricular unit, where students actively participate in the elaboration of New Product Launch works.

This discipline aims to provide:

  • A high level of strategic competence in terms of launching new products,
  • Operational implementation of the steps inherent to the launch of new products.

Teaching methodologies and assessment

The training process, in addition to the teaching activities, includes the preparation of works by the students that will be delivered to the teacher on a date to be agreed. Classes are oriented towards students' oral participation.

Continuous evaluation:

  • Work: 30%
  • Final work: 70%

 

Final exam: 100% of the final classification.

References

  • Kotler, P. Keller, K. (2012). Administração de Marketing. 14ª ed. São Paulo. Pearson Prentice Hall.
  • Moraes-Sarmento, E.; Abranja, N.; Carvalho, R. Vitorino (2022). Plano de marketing e marketing digital na hotelaria e turismo. Lisboa. Lidel.

 

Bibliografia principal online

  • B-ON - Biblioteca do conhecimento online.
  • RCAAP - Repositórios Científicos de Acesso Aberto de Portugal.

Office Hours

Nome do docente:  Rita Vitorino de carvalho

Horário de atendimento:   Quinta feira - 12h às 13h

Sala:  A combinar

 

 

 

 

 

 

 

 

 

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Tel: 217 515 500
info@ulusofona.pt
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