Research and Investigation Methods
Presentation
- Reinforce skills in terms of the ability to present, argue and debate ideas.
Part of this Programme
Applied Communications: Marketing, Advertising and Public Relations
Level of Qualification|Semesters|ECTS
| Semestral | 4
Year | Type of course unit | Language
2 |Mandatory |Português
Code
ULHT168-7030
Recommended complementary curricular units
Not applicable
Prerequisites and co-requisites
n/a
Professional Internship
Não
Syllabus
1. The evolution of the concept of science and the criteria of scientificity 2. Differences between scientific knowledge and common sense 3. Research Methods Descriptive method Correlational method Experimental method Causal method Historical method Case study 4. The classic stages of scientific research work The choice of the object of analysis The starting question The hypotheses Exploration The problematic The construction of the analysis model Analysis of information The conclusions 5. Data collection techniques Interview, individual and group Quiz Document consultation Material research The question of sources How to use the Internet? Bibliographic research The bibliographic reference The index as a working tool Sheets and notes 6. Data analysis Choice of data analysis technique Coding Categorization Quantitative analysis vs qualitative analysis Content analysis 7. Writing / Communication 8. Oral presentation
Objectives
It is intended to develop the following skills: - Identification of methods and techniques to carry out the studies to be carried out from various perspectives. - Use of the scientific method in order to constitute a tool for analysis and interpretation of results. - Use of scientific models and information collection that allow at all times to conveniently characterize the weight and importance of the subject under analysis. - Development of the capacity for critical analysis and debate of themes according to specific cases; - Acquisition of skills in terms of the ability to present, argue and debate ideas.
Teaching methodologies and assessment
Teaching-learning process ¿ Different teaching methods will be used (theoretical-practical presentations, presentation of studies and resolution of practical exercises) that aim to promote the student's ability to learn and will be oriented towards the achievement of the aforementioned learning objectives. ¿ Theoretical-practical classes will provide central information (key concepts and empirical strategies); The tutoring classes offer guidance, monitoring and feedback to individual or group projects that have to be developed.
References
Amado, João (2017). Manual de Investigação em Ciências Sociais. Lisboa: Gradiva. Beveridge, W. (2015). The Art of Scientific Investigation. UK: Create Space Independent Publishing Platform. Coutinho, Clara Pereira (2018). Metodologia de Investigação em Ciências Sociais e Humanas: Teoria e Prática. Coimbra: Edições Almedina. Gastel, Barbara; Day, Robert (2016). How to Write and Publish a Scientific Paper. USA: Greenwood. Parija, S. (2017). Writing and publishing a scientific research paper, USA: Springer. Quivy, R., & Campenhoudt, V. (2018). Manual de Investigação em Ciências Sociais. Portugal: Gradiva
Office Hours
Nome do docente Horário de atendimento Sala