Research and Investigation Methods

Presentation

• - Deepen the scientific discussion of collecting and processing information through various techniques appropriate to each situation.
• - Develop critical analysis of topics.
• - Build and present properly structured scientific reports.
• - Know how to search and organize a bibliographic search by consulting various sources and databases.
• - Know how to organize a scientific and professional oral and written presentation.

- Reinforce skills in terms of the ability to present, argue and debate ideas.

Part of this Programme

Applied Communications: Marketing, Advertising and Public Relations

Level of Qualification|Semesters|ECTS

| Semestral | 4

Year | Type of course unit | Language

2 |Mandatory |Português

Code

ULHT168-7030

Recommended complementary curricular units

Not applicable

Prerequisites and co-requisites

n/a

Professional Internship

Não

Syllabus

1. The evolution of the concept of science and the criteria of scientificity

2. Differences between scientific knowledge and common sense

3. Research Methods

Descriptive method

Correlational method

Experimental method

Causal method

Historical method

Case study

4. The classic stages of scientific research work

The choice of the object of analysis

The starting question

The hypotheses

Exploration

The problematic

The construction of the analysis model

Analysis of information

The conclusions

5. Data collection techniques

Interview, individual and group

Quiz

Document consultation

Material research

The question of sources

How to use the Internet?

Bibliographic research

The bibliographic reference

The index as a working tool

Sheets and notes

6. Data analysis

Choice of data analysis technique

Coding

Categorization

Quantitative analysis vs qualitative analysis

Content analysis

7. Writing / Communication

8. Oral presentation

Objectives

It is intended to develop the following skills:

- Identification of methods and techniques to carry out the studies to be carried out from various perspectives.

- Use of the scientific method in order to constitute a tool for analysis and interpretation of results.

- Use of scientific models and information collection that allow at all times to conveniently characterize the weight and importance of the subject under analysis.

- Development of the capacity for critical analysis and debate of themes according to specific cases;

- Acquisition of skills in terms of the ability to present, argue and debate ideas.

Teaching methodologies and assessment

Teaching-learning process

¿ Different teaching methods will be used (theoretical-practical presentations, presentation of studies and resolution of practical exercises) that aim to promote the student's ability to learn and will be oriented towards the achievement of the aforementioned learning objectives.

¿ Theoretical-practical classes will provide central information (key concepts and empirical strategies);

The tutoring classes offer guidance, monitoring and feedback to individual or group projects that have to be developed.

References

Amado, João (2017). Manual de Investigação em Ciências Sociais. Lisboa: Gradiva.

Beveridge, W. (2015). The Art of Scientific Investigation. UK: Create Space Independent Publishing Platform.

Coutinho, Clara Pereira (2018). Metodologia de Investigação em Ciências Sociais e Humanas: Teoria e Prática. Coimbra: Edições Almedina.

Gastel, Barbara; Day, Robert (2016). How to Write and Publish a Scientific Paper. USA: Greenwood.

Parija, S. (2017). Writing and publishing a scientific research paper, USA: Springer.

Quivy, R., & Campenhoudt, V. (2018). Manual de Investigação em Ciências Sociais. Portugal: Gradiva

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