Policy and Communication
Part of this Programme
Communication Science and Culture
Level of Qualification|Semesters|ECTS
Bachelor | Semestral | 5
Year | Type of course unit | Language
2 |Mandatory |Português
Total of Working Hours | Duration of Contact (hours)
125 | 45
Recommended complementary curricular units
Prerequisites and co-requisites
1 Framing and definition of concepts 1.1. Communication, information, advertising, advertising and marketing. 1.2. Politics, Political Communication, Communication Politics. 1.3. Forms of power. 2 Communication, Power and Politics 2.1. Elements of political communication: political system, media system and citizens. Joints in dictatorship and democracy. 2.3. Political rhetoric and the theory of the effects of communication. 3 Politics, the social function of the media and the construction of public opinion. 3.1. The centrality and power of the media. 3.2. The masses, the audiences and the audience. 3.4. What policy in the media? 4 Political Marketing 4.1. Marketing and communication / political propaganda. 4.2. Opinion polls and political campaigns. 5 The political effects of communication. 5.1. The politics-spectacle. 5.2. The political scandal. 5.2. Professionalization of the campaigns.
The various levels of approach of this discipline were structured to provide students with the main concepts and the theoretical bases on the interface Political and Communication in three fundamental aspects: political communication, political marketing and journalism / public opinion. The changes in political communication influenced by the new techniques and technologies of communication and information and the way in which the relations between mass communication and politics have been worked out constitute working bases. This curricular unit, which is associated with the general theme of the department for this academic year "media and creativity", aims, ultimately, to encourage students to study the articulation between communication, democracy and citizenship, from the problematization and analysis of specific cases (such as the recent legislative and presidential elections) and with systematic use of scientific studies and analyzes.
Knowledge, abilities and skills to be acquired
Against the background of historical developments in the fields of communication and politics and the integration of both, it is intended to develop in students reflexive capacities that allow them to carry out critical analyzes on cases of current political and communicational interaction. It also seeks to enable students to debate and carry out theoretical-practical research on the articulation between communication / information processes and political and civic activity.
Teaching methodologies and assessment
In addition to theoretical, written and oral expositions, debates in the classroom are encouraged, as well as the analysis of concrete cases about the various modes of interaction between politics and communication. Oral presentations, followed by discussion and critical analysis, are key moments in learning and evaluation. It also seeks to provide contact and debate with professionals in political communication. Continuous evaluation: Group work: Analysis of scientific works / articles on the various problems included in the syllabus. The works are presented in writing to the teacher and orally in the classroom, in order to disseminate the knowledge acquired to the class and to stimulate reflection and debate among all. The evaluation is individual: Written and oral work: 50% - Frequency: 50% -
- Barreiros, José Jorge (2012), Democracia, Comunicação e Media, Lisboa, Mundos Sociais.
- Castells, Manuel (2009), Comunicación y poder, Madrid, Alianza Editorial.
- Correia, João Carlos Correia, Gil Baptista Ferreira, Paula do Espírito Santo (orgs) (2010), - Conceitos de Comunicação Política, Covilhã, Livros LabCom.
- Cunha, Isabel Ferin, Estrela Serrano (orgs) (2016), Media, Corrupção Política e Justiça, Lisboa, Mariposa Azul.
- Mesquita, Mário (1995), Tendências da Comunicação Política, Revista Comunicação e Linguagens, 21-22, Lisboa, Cosmos.
- Miguel, L. F. Os meios de comunicação e a prática política (2002), Lua Nova, São Paulo, vol.6, nº 55, p.155-84.
- Simões, Maria Manuel e Marisa Dias (2009), Marketing e Comunicação Política, Lisboa, Sílabo.
- Santos, João de Almeida (2012), Media e poder: o poder mediático e a erosão da Democracia representativa, Comunicação e Linguagens, Lisboa, Nova Veja.
- Serra, Paulo (org.) (2015), Retórica e Política, Covilhã, Livros LabCom