-
Presentation
Presentation
"Employer Branding has gained significant importance in recent years due to the increasing competition in attracting, retaining, and managing organizational talent; changes in employees' professional expectations; and, naturally, due to the digital transformations in the job market.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 1
-
Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
-
Code
Code
ULHT6622-21974
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
Employer Branding – The Evolution and Importance in Today's Job Market
Employee Value Proposition
Leadership in Talent Retention and Acquisition
Marketing Strategies and Tactics for Employer Branding
Brand Reputation Management and Social Network Analysis
-
Objectives
Objectives
• Know how to lead, attract, and retain the best talents in managing the organization's growth and competitiveness in the market.
• Build and communicate a consistent, attractive, and positive image of the organization.
• Use marketing strategies to attract talent to the organization.
• Promote a culture of marketing communication within the organization that involves and retains employees.
• Strengthen the organization's reputation in the market.
• Recognize that the rules and changes in the job market are shifting and identify new strategies to keep the organization competitive and up-to-date.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
The proposed methodology is expository, interrogative, and, above all, about sharing experiences. A methodology that combines theoretical study, practical analysis, and creative application. This approach aims to provide a holistic and multifaceted understanding of the dynamics of the course unit.
-
References
References
Material pedagógcio da docente
Shaping Efficient Employer Branding Strategies To Target Generation Y A Cross-National Perspective On Recruitment Marketing de Elena Hubschmid
-
Office Hours
Office Hours
-
Mobility
Mobility
Yes
