-
Presentation
Presentation
The CU of English aims to:
Foster students' critical thinking, as well as the command of vocabular, language skills and fluency in English.
Develop students' effective and idiomatic oral and written expression, using suitable vocabulary and language skills.
Practice professional communication in English, in contexts pertaining to organizations, marketing and advertising.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 2
-
Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
-
Code
Code
ULHT168-15426
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
- Companies/organizations
- Structure, ways of working
- Departments, positions, tasks and responsibilities
- Training and qualifications
- The Marketing department (main responsibilities and tasks, ethical issues in marketing and advertising)
- Companies/organizations
-
Objectives
Objectives
The main competencies to acquire/develop are:
The ability to communicate in English fluently, clearly and concisely;
The ability to speak and write on the elements of a company structure, different departments, their respective roles and tasks.
The ability to discuss topics on organizations, marketing and advertising orally and in written.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
Interactive exhibit
short exposure times associated with audiovisual resources and demonstrations (real or simulations and recordings), individual and small group activities, debates. Such an exhibition will stimulate students to think, debate ideas, collaborate with each other and develop deep learning.
-
References
References
- Farrall, C. & LindsLey, M. (2008). Professional English in Use - Marketing. Cambridge: Cambridge University Press.
- Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press.
- Mascull, B. (2017). Business Vocabulary in Use. Self-study and classroom use. 3rd ed., Cambridge: Cambridge University Press.
- O¿Keeffe, M, Lansford, L. et al (2018). Business Partner - B1. n.p.: Pearson-FT Publishing.
-
Office Hours
Office Hours
-
Mobility
Mobility
No
