Class Communication and Globalization

In the conviction that the interface between Communication and Globalization is framed in a complex, multidisciplinary and constantly changing thematic area, the syllabus modules that were selected aim to provide students with familiarization with the concept of globalization from a perspective that has communication as its analysis base. . It is also intended that the concept of Globalization can be studied in the context of world trade.

1.Introduction to Globalization:

Historical-evolutionary analysis;

The schools of globalization.

2. Networks as pillars of Globalization:

Brief introduction to the study of network theory;

The contributions of the Enlightenment to globalization;

Free trade;

The structuring of world powers.

3.Contributions of the information industry to globalization;

Information as a commodity and an element of approximation

4. Advertising as a Globalization tool:

Public opinion;

The rise of (some) states;

The advent of radio and other media.

5. The new economy and the sharing economy

6. Globalization and the Covid-19 pandemic

The methodology follows the following principles: expository, explanatory and reflective.
There is no provision for the use of artificial intelligence.

Brands, H. & Gavin, F. (2020). COVID-19 And World Order : The Future of Conflict, Competition, and Cooperation. Baltimore, Md. Baltimore, Md: Johns Hopkins University Press,Project MUSE.

Flew, Terry (2018).Understanding Global Media. MacMillan Education.

Gronwald, Klaus-Dieter (2017). Global Communication and Collaboration. Berlin, Springer.

Roberts, A. & Lamp, N. (2021). Six faces of globalization : who wins, who loses, and why it matters. Cambridge, Massachusetts: Harvard University Press.

Sorrells, K. (2022). Intercultural communication : globalization and social justice. Thousand Oaks, California: SAGE Publications, Inc.

Stearns, Peter N. (2016). Globalization in World History (2nd ed.). London, Routledge

Steger, M. (2020). Globalization : A Very Short Introduction. Oxford: Oxford University Press.

Wang, D., & Cao, D. (2022). Re-globalisation: When China meets the world again. Routledge.