Class Communications Management

• Knowing how to analise and use communications in a business environment
• Understanding organisations as open social systems in specific environments
• Know how to differentiate public, private and social characteristics
• Know how to develop new media to organisations
• Understanding communications as a strategical asset
• Undestanding the strategies and communications plans to specific targets
• Work on different communications technics

Introduction to communications management

• What´s communication
• What it means to communicate and why it´s important to kwow how to communicate 

Organizational communication 

• What is organizational communication
• Concepts / history 
• Models of communication
• Internal and external communication 
• Communication plans

Communication management 

• organizational identity
• Organizational image and reputation 
• Management of media / selecting media 

Crisis communication 

• Concepts 
• Acknowlegde and manage a communication crisis 
• Crisis management models 

Brand communication 

• Brand management 
• Product communication
• Brand and consumers communication
• Brand value

Digital communication 

• New media
• Social networks and new tecnologies - new ways of digital interaction 

Institutional communication 

• Concepts
• Institutional speech
• Institutional ads

Public and private communication

• Concepts 
• Public service 

Moddle as a support tool for class

• Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347. https://doi.org/10.2307/3151897
• Argenti, P.A. (1996), “Corporate communication as a discipline”, Management Communication Quarterly, Vol. 10 No. 1, pp. 73-97.
• Barata, M. J. R. (2002). Imagem Pública, Marketing e Comunicação Institucional: Uma Abordagem Sociológica de Três Conceitos Empresariais.
• Barbosa, P.; O’reilly, A. (2011). Tendências de Gestão. Vida Económica – Editorial SA. Lisboa.
• Brataas, K. (2018). Crisis Communication: Case Studies and Lessons Learned from International Disasters. Routledge.
• Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oedição ed.). Sage Publications, Inc.
• Cornelissen, J. (2004). Corporate Communications – Theory and Pratice. Sage Publications Lda, London.
• Dover, C.J. 1959. The three eras of management communication. Journal of Communication, 9(4), pp. 168–172.