Class Design

The course aims to provide students with the technical and conceptual principles essential to a communication project. These principles aim to serve two main objectives: a coherent and balanced project presentation and an understanding of the processes involved in the area of visual communication that allow a correct dialogue with professionals in the field.

- Project methodology - steps and processes;
- Creative processes - brainstorming;
- Notions of typography - families, structure, design, application;
- Composition notions - support grids, information hierarchy.
- Types and formats of images, color systems.
- Vector drawing application - document, base shapes, color application, techniques
selection, duplication and replacement, distance and space control, transformation tools, bezier curves, trace control and transformations, object matching, layering, image importing and manipulation, extracting backgrounds, text-based functions , dynamic text.
- Processing and manipulation of digital images - document, menus, canvas, layers, selection tools, crop and color; masks, elements of vector shapes, layer styles, text and color usage, color correction, filters, effects.

It is a theoretical-practical course that combines expository interventions of the programme contents with the elaboration of hardware-software package exercises necessary for the production of printed and screen content.
Throughout the semester a practical project will be developed, in groups of 2, with monitoring in class.
The assessment is continuous and is based on the laboratory development of a communication campaign project for a real client.

- AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres.

- Lupton, E & Cole Phillips, J. (2015). Graphic Design: The New Basics Paperback. Nova Iorque: Princeton Architectural Press.

- Samara, T. (2017). Making and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop. London: Rockport Publishers.

- Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers. London: Laurence King Publishing.