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Presentation
Presentation
The UC aims to teach the basic principles of a Communication Design project. It seeks to develop aesthetic, conceptual and technical criteria that will allow the development of the graphic content of a television program. It covers the areas of visual identity, dissemination (on screen and printed), as well as animated graphics for television broadcast, such as separators and oracles.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
1 | Optional | Português
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Code
Code
ULHT160-1141
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Fundamentals of Communication Design for the development and application of graphic content necessary for the dissemination and production of TV programmes:
- Design methodology aimed at developing graphic content for the identity and dissemination of television content on screen and in print;
- Design methodology aimed at developing graphic content for Motion Graphics;
- Fundamentals of typography - families, structure, design, application;
- Composition fundamentals - shape/background, symmetry/symmetry, proportion, balance and rhythm;
- Colour fundamentals - systems and harmonies.
2. Fundamental techniques and tools associated with vector design and image editing software, which are necessary for a print and screen communication project.
3. Practical project: idealisation and application of graphic content for the promotion and production of a television programme.
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Objectives
Objectives
The main aim of the course is to assimilate and apply the basic principles of Communication Design applied to the communication and visual identity of a television programme in print and on screen. In order to fulfil this objective, students should acquire and demonstrate the following skills:
- Recognise and coherently apply Communication Design concepts for print and animated graphics, in the areas of typography, colour, image, static and animated composition;
- Use a project-adapted methodology to develop the graphic content needed to publicise the programme.
- Skilfully apply the fundamental techniques and tools of vector drawing, graphics animation and image editing software necessary for the correct expression of the design concept;
- Execution of the graphic content required for the semester's transversal project.
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Teaching methodologies and assessment
Teaching methodologies and assessment
This is a theoretical-practical course that combines an expository format with in-class tutoring processes, where the application and development of knowledge is based on the development of a multi-camera audiovisual project that cuts across five courses of the semester.
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References
References
- AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres.
- Armstrong, H. (2020). Teoria do design gráfico. Ubu Editora.
- Lupton, E & Cole Phillips, J. (2015). Graphic Design: The New Basics Paperback. Nova Iorque: Princeton Architectural Press.
- Stone, B. & Wahlin, L. (2018). The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice. New York: Routledge.
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Office Hours
Office Hours
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Mobility
Mobility
No
