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Presentation
Presentation
- Develop the concept of a music video, both from a theoretical and practical point of view.
- Design and produce a music video in accordance with the guidelines set out in the syllabus.
- Know how to apply video editing and post-production principles applied to the aesthetic characteristics of a music video product.
- Write an article reporting on the state of the art and the development of the video clip project in the course.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT160-24606
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
I - History, aesthetics and language of the music video.
1. History.
1.1 - Television, music and early artistic approaches - Beatles, Pink Floyd and David Bowie.
1.2 - Before and after MTV, music video as a television genre.
1.3 - The music video on the internet and social networks - New models of production, creation and dissemination.
2. Aesthetics.
2.1 - The music video as a conceptual and artistic object.
2.2 - The music video and experimentation.
2.3 - The music video and narrative.
2.4 - The music video and visual effects, magic and Michel Gondry.
2.5 - A disruptive language as a design model.
3. Language.
3.1 - Image.
3.2 - Editing.
II - Conceive and produce.
1. Creative processes for creating music videos.
2. Artistic elements of music video production.
3. Pitching of visual concepts applied to music videos.
4. Mentoring of project development.
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Objectives
Objectives
In the current context of audiovisual production, it is essential to encourage students to develop creative, conceptual, and collaborative processes. In this curricular unit the students develop a music video, organized in creative teams, and for a specific band or artist.
The creative process takes place in the pedagogical space of the discipline, in the relationship with the band / artist and transversally through the collaboration of other disciplines of the semester.
The objectives of the UC are:
To develop knowledge in history, aesthetics, and language of the music video.
Acquire skills in the conceptual and creative development of an artistic project.
Acquire skills in collaborative creation and the presentation of conceptual and production proposals.
Acquire and apply relevant image and editing techniques for creating music videos.
Develop the ability to conceive and produce a music video.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Expository and project-oriented teaching methodology with strong articulation between the involvement of students in the project development process and the application of the theoretical concepts taught.
Evaluation model oriented towards the evaluation of the ability to acquire skills and not towards the final intrinsic quality of the projects developed.
The final grade is calculated as follows:
70% of the final grade that corresponds to the development, production and presentation of a music video. This assessment includes a peer assessment through the response to a form that adjusts the final assessment according to the student's individual participation in the group project.
10% Pitching’s and production documentation.
20% Paper that relates the project developed to the state of the art in music videos.
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References
References
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AA.VV. (2007) Motion Blur 2.0: Multidimensional Moving Imagemakers. London: Laurence King.
AA.VV. (2005) On Air: The Visual Messages and Global Language of MTV (org.) Robert Klanten, Briga Meyer, Cristia¿n Jofre¿. Berlin: Die Gestalten Verlag.
AA.VV. (2013) Music/Video: Histories, Aesthetics, Media. London: Bloomsbury. HANSON, M. (2006). Reinventing Music Video. Hove: Rotovision,
Marks, C. & Tannenbaum, R. (2011) I Want My Mtv: “ the uncensored story of the music video revolution. London: Penguin Books.
RAILTON, D. & Watson, P. (2015) Music Video and the Politics of Representation. Edinburgh: Edinburgh University Press.
SCHWARTZ, L. et al. (2007). Making Music Videos. New York: Billboard Books. WILLIAMS, K. (2003). Why I Still Want My MTV. New Jersey: Hampton Press.
VERNALLIS, C. (2004)– Experiencing Music Video: Aesthetics and Cultural Context, New York, Columbia University Press.
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Office Hours
Office Hours
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Mobility
Mobility
No
