Class History and Theory of Communication

  • Presentation


    The History and Theory of Communication curricular unit is defined through the study of subjects related to the technical evolution and social impact of the media over time. Using historical facts, the social, technical and economic contexts are perceived as the genesis of the development and support of the media. The discipline program is formed from the deepening of 5 pillars. A first with the understanding of the importance and historical significance of the media. The second pillar is based on the evolution of an oral tradition until the appearance of writing. Then, audiovisual is studied, followed by the advent of new media. These 4 pillars form a perspective of contextual division on the history of the media and allow for an understanding of the dynamics that underpinned the maturation of media systems generated by the emergence and social acceptance of the media. In a final pillar, communication theories stand out.

  • Code


  • Syllabus


    1. Understand the media and its history;
    2. From oral tradition to writing/printing;
      1. Hearing and seeing in human culture;
      2. The culture of orality and writing;
      3. Origin and development of the press;
      4. The emergence of a public sphere and intellectual property;
    3. The audiovisual;
      1. The culture of sound and sound recording;
      2. Media networks as a lever for the development and business models of communications;
      3. The telegraph and the telephone;
      4. The radio;
      5. TV and cinema;
      6. The emergence of the broadcast;
    4. Agenda-Setting:
      1. Models; dependency effect; centrifugal and centripetal effects.
    5. Gatekeeping:
    6. The Classical Theories:
    7. Understanding the Role of Information in the Contemporary World
    8. From mass communication to the networked world
    9. The advent of new media
      1. The new digital world and informationalism;
      2. The culture of mobility;
    10. The media ecosystem of the XXI century.
    11. From communication theory to reception theory.
  • Objectives


    In courses that have communication as part of their curriculum, it is essential that students acquire knowledge about the evolution and dynamics of the media capable of allowing reflection on the relationships that are created at the intersection between media, technology, society and culture.


    • Create a basis for reflection to understand the importance of studying the History of the Media;
    • Know the evolution of the functions of the media;
    • Understand and reflect on the importance of dominant temporal cultures in the association with oral, visual (print and image) and audiovisual systems;
    • Acquire reflective capacity about the relationship between humans and the media in all its dimensions;
    • Understand the notion of mediated communication in its existence in the context of mass and personal communication;
    • Know the main theories of communication.
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Students are invited in the assessment process to develop research work in an area related to the subject of the discipline that can work with media content, such as podcasts.

    Aesthetic creativity is encouraged in association with the requirement for rigor in the content of the message.

  • References


    Burke, P., Briggs, A., & Ytreberg, E. (2020). A social history of the media (4th ed.). Polity Press.

    DeFleur, M. & DM (2022) Mass Communicat. Theories; Explaining Origins, Processes, And Effects. Lond.: Routledge.

    Hall, N., & Ellis, J. (Eds.). (2019). Hands on Media History: A new methodology in the humanities and social sciences. Routledge.

    Floyd, K., Schrodt, P., Erbert, L. A., & Scharp, K. M. (2022). Exploring communication theory: Making sense of us (2nd ed.). Taylor & Francis.

    Filho, C. M. (2020). Teorias da comunicação, hoje. Paulus Editora

    Kitller, F (1999). Gramophone, Film, Typewriter. Palo alto: Stanford Univ Press.

    Klyukanov, I. E., & Sinekopova, G. V. (2019). Communication theory through the agesRoutledge.

    McLuhan, E. & McLuhan, M. (2011). Theories of Communication. NY: Peter Lang.

    Stanley, Robert H. (2020). Making Sense of Media: A Cultural-Historical Approach, Michigan: Independently published.

    Sterne, J. (2003). The Audible Past. Durham: Duke University Press.

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