Class Digital Image Computing

  • Presentation


    In an increasingly digital world, we find communication becoming more and more visual, often with the use of animated graphic films to explain concepts, messages, etc. In this context, it is important to provide students with basic knowledge of these technologies, so that they can be applied in a project of this kind. Therefore, the student will acquire knowledge of the technical languages of motion graphics as well as applying the principles of graphic design in a practical digital animation project.

  • Code


  • Syllabus


    1. Theoretical and pratical notions of graphic design, applied to the concept of motion graphics such as: typography, layout, types and formats of images, color systems, organization of a graphic design for creating digital animations.

    2. Introduction to vector drawing in Adobe Illustrator: document, base shapes, color application, selection techniques, duplication and replacement, distance control and spaces, transformation tools, bezier curves, work organization in layers, importing and manipulating graphic images, and editing and graphic text manipulation.

    3. Planning and conception of animated sequences having as principle the transmission of an idea/message.

    4. Fundamental notions of digital animation: animation principles applied to the motion graphics context.

    5. Creation of a script and construction of a storyboard about an idea/message to be to transmit.

    6. Composition of vector contents to be applied in a digital animation.

  • Objectives


    This curricular unit's main objective is to provide students with visual literacy through the transmission of knowledge, understanding and technological expression in the field of graphic design applied to the context of motion graphics.

    At the same time, knowledge related to graphic design, working methodologies, animation techniques and video composition is transmitted. Factors that are transversally linked to the world of visual communication, specifically the dissemination of an idea or message through the production of a digital animation.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    • Learning based on practical exercises carried out in class.
    • Solidification of learning through the elaboration of practical projects, in order to encourage students to work on projects that can be found in the real world.
    • Critical analysis of existing projects for the consolidation and application of graphic design and motion graphics principles.
    • Formation of working groups, in order to foster collaboration and knowledge sharing, inter-help, development of social skills and consolidation of the acquisition of knowledge.
    • Promotion of creativity through the monitoring and guidance of the project in its different phases.
  • References


    • Braha, Y.& Byrne, B. (2011). Creative Motion Graphic Titling for Film, Video, and the Web. Oxford: Focal Press. (ISBN: 978-0-240-81419-3)

    • Excell, L.; Batdorff, J.; Brommer, D.; Rickman, R. & Simon, S. (2010). Composition: From Snapshots to Great Shots. California: Peachpit Press.

    • Landa, R. (2011). Graphic Design Solutions (4 th ed.). Boston: Wadsworth Cengage Learning.

    • Taylor, A. (2011). Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques (1st ed). Oxford: Focal Press.

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