The Lusófona University (ULHT) confers a master's degree (2nd cycle) in Communication Science, Marketing and Advertising, having as objective the training of researchers and trainers in communication applied to marketing and advertising, as well as the qualification and skills more depth in this area. This aims to subjects in possession of generic training in communication, management sciencesces and information sciences.
Accredited - A3ES Decision
Confered Degree | Duration | ECTS
Master Degree | 4 Semesters | 120 ECTS
The following may apply for the Master's Degree:
a) People who hold a B.A. or equivalent degree;
b) People who hold a foreign academic degree awarded after a 1st study cycle organized according to the Bologna Process by a member state of that process;
c) People who hold a foreign academic degree acknowledged as a degree satisfying the objectives of the graduate degree by the due body;
d) People who have a school, scientific or professional curriculum acknowledged by the due body of ULHT certifying the capacity to obtain this study cycle.
Have completed a total of 120 ECTS
The Second Cycle in Communication Sciences, Marketing and Advertising aims at providing advanced skills inthe field of business studies, namely in the areas of Marketing and Advertising that enable the graduates tosuccessfully pursue professional activities in those areas in the organizations, and acquire research skills to enable them to continue their academic career. It is intended, among other things, that students acquire thetechnical and scientific knowledge necessary for the completion of a Diploma of the third cycle. The 2nd cycle in Communication Sciences, Marketing and Advertising is organically integrated into the School of Communication, Arts and Information Technology (ECATI) of the Universidade Lusófona de Humanidades e Tecnologias and has as main objective to train staff able to present and analyze information, particularly in order to support decision making, the promotion and development of marketing and communication activitiesat the conceptual and abstract level, in the context of communication management activities in public or in private organizations.
Knowledge, abilities and skills to be acquired
This diploma substantiates the deep level of knowledge in the area of Communication Science, and its Marketing and Advertising specificities. It aims to provide the necessary knowledge for the practise and theorisation of activities inherent to the intersection of the various scientific domains, thus allowing for:
Mastering the base categories of the communication theory, of Marketing and Advertising;
Mastering the base categories of the history of communication in order to critically evaluate the current corporate context in the areas of Marketing and Advertising;
Being capable of creating or evaluating a communication project, specifically in Marketing and Advertising;
The Communication Master students, in the domains of Marketing and Advertising, to acquire technical and scientific capabilities and skills, providing their integration in the dynamics of the various public and private institutions;
Offering the Master students a set of concept tools indispensible to their profession if they wish to make an analysis of the marketing communication processes;
An integrated learning action of the communication techniques and technologies applied to the conception process appropriate for corporate politics and strategies, as well as its implementation and monitoring of the corresponding communication plans;
Deepening knowledge that allows for a proactive performance and in the area of consultancy/audit in the communication applied to Marketing and Advertising.
Equipments and venues
12 computer labs
1 canteen and 3 bars
Two computer centers for students
Projector Fixed / Fixed Video Projector
Portable Projector (request) / Portable Video Projector (by request)
PC / Laptop Netbook (request) / Portable PC / Netbook (by request)
Overhead (request) / Overhead projector (by request)
Sound System / Audio System
PC Desktop Pentium IV 3GHz-HP7100-512 Mb RAM, 40GB HD
HP7600-Desktop PC Pentium D 2.8GHz, 1 Gb RAM, 40GB HD
Desktop PC Core Duo 3.0GHz-HP5800-2 Gb RAM, 250GB HD
PC Desktop dx2420-2.6GHz Dual Core 2 Gb RAM-320GB-HD
Softwre management simulation-Live Marketplace
Software Package-Adobe CS5
Specialisation and post-graduation programs, including 3rd cycle programs referring to PhD studies.
Marketing Manager, Product manager, product line manager, brand manager, Customer Manager, Marketing Consultant, Advisor accounts for advertising agencies, design and communication, Research Assistant and strategic planning at advertising agencies, design and communication; Wizard communication and image in public and private organizations; Technical communication and image in public and private organizations; Consultant in communication and image; Responsible for internal communication in public and private organizations; Assistant communication in the human resources department; Press Officer, Lecturer and researcher in communication sciences; Teatcher and researcher in marketing; teatcher and researcher in advertising; Teatcher and researcher in public relations.
1-2nd cycle degree in CSMA was created in 2007. Feeling the need to offer students the possibility of furthering their higher education, the Scientific Council decided to create a 2nd cycle. To this end, meetings were held with the teaching staff holding a PhD, as well as with professors from other universities. Then, a consultation of the labour market was undertaken, namely with the companies in this area with which ULHThas protocols, so as to determine the training needs of their human resources at graduate level. Finally, a comparative analysis of equivalent programmes in European reference universities was carried out. Startingwith a reference institution like Universidad Complutense de Madrid, namely, its 2-year 2nd cycle in Advertising and Public Relations, we clearly observe an analogy between the two curricular plans:UCM / ULHTComunicación y Gestión en las Organizaciones / Strategic Marketing Management Consumidores y Usuários / Consumer BehaviourCreatividad Publicitaria / Creative Processes in Advertising Derecho de la Publicidad / Advertising Law and EthicsHistoria del Cartel Publicitário; Historia del Diseño Gráfico e Industrial / History of the Portuguese Advertising and Advertising Market Marketing Social y Político / Marketing, Economics and SocietyMetodología de la Investigación Social en Comunicación / Research Methodologies In programmes of Universidad Complutense de Madrid and ULHT, the objectives are quite identical. This being advanced training in Marketing Communication, we decided to name the programme 2nd cycle inCommunication Sciences, Marketing and Advertising, so as to demonstrate what it actually is: a master degree programme (2nd cycle) in communication sciences applied to the specific area of marketing and advertising.Training Portuguese-speaking professionals in Communication Sciences, Marketing and Advertising has proven successful. Many of the students come from Portuguese-speaking countries, they have produced highquality work (dissertations) and there´s a number of new students seeking it, every year . 2 -The Master in CSMA runs over four semesters. At the end of the fourth semester (end of the programme), students will defend a dissertation. In accordance with art. 20 of DL 74/2006, amended by the Decree-Law107/2008 of 25 June (structure of the cycle of studies leading to master's degree), the first three semesters are nature school, and the 3rd, has the realization of a thematic seminar and a seminar on the draft of the thesis, but also features lectures and compulsory attendance. The completion of this seminar is intended to deepen some of the areas covered in the syllabus of 1st and 2nd semesters envisaging theories and practices to beused in the final dissertation to be prepared by each student. The fourth semester is for the preparation of the dissertation, occurring under tutorial.Overall, the draft of the thesis and dissertation totaling 42 ECTS.
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