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Universidade Lusófona

Bachelor in Communication Science and Culture

School of Communication, Architecture, Arts and Information Technologies

Presentation

The degree in Communication Science and Culture is organically integrated in the School of Communication, Arts and Information Technology (SCAIT) (¿Escola de Comunicação, Artes e Tecnologias da Informação¿ ¿ ¿ECATI¿) at ULHT and presents a format that is in perfectly consistent with the guiding principles of the Bologna Declaration. The degree has a duration of six semesters, corresponding to 180 ECTS (European Credit Transfer System), structured so that the skills provided are transparent in any school system which has acceded to the Bologna Declaration. The degree in Communication Science and Culture aims to provide training in the key areas of the disciplinary group of Communication Sciences and consists of three variants of specialization, which constitute alternative paths of study in order to obtain the Diploma: Specialization in Applied Communication, Journalism, and Management of Culture and Arts. In this manner the degree presents a strong vocational component and is focused on the acquisition of specific skills, and aims to expedite the response to a social environment that is increasingly competitive and demanding.

Decree-law

Ministerial Decree Nr. 14746/2008, from May 27th, modified by Administrative Order Nr. 10000/2013, from July 30th

A3ES Decision

Accredited

Decision date

03/03/2015

A3ES Decision

Confered Degree | Duration | ECTS

Bachelor |6 Semesters |180 ECTS

Programme Director

Prof. Doutor Luís Cláudio Ribeiro

Secretariat

Mestre Jorge Bruno Ventura

Entrance Conditions

National access competition/tender:
Having completed the 12th grade;
A grade higher than 95 points (range 0-200), in the following entrance exams:
06 Philosophy
11 History
17 Mathematics Applied to Social Sciences
18 Portuguese

Entry competition/tender:
Course changes;
Transfers;
Returns.
In accordance with Decree 401/2007, of April 5.
Special competition/tender for those over the age of 23:
On completing 23 years of age by the 31st of December of the preceding year
Those not entitled access to higher education (if they have undertaken and been approved in the entrance test for the college they want to enter, they are entitled to the referred access).
Special competition/tender for higher education graduates and Diplomas in Specialized Technology:
(In accordance with Decree-Law No. 393-B/99, of 2 October;
In accordance with Ordinance No. 854-A/99, of 4 October;
In accordance with Decree-Law No. 88/2006, of May 23).

Programme requirements

Have completed a total of 180 ECTS

Objectives

This Study Cycle is pedagogically designed to provide knowledge, skills and competences that constitute fundamental valences in the work market and in research. In all the curricular units a theoretical and practical evaluation system is used to allow the students to follow-up the pedagogical contents and to provide the acquisition of typical business practices. The Specialization in Applied Communication provides the skills that enable the development of marketing and advertising campaigns; the conception and implementation of communication strategies and product management integrated policies. The Specialization in Journalism seeks to fit the knowledge to the technological devices associated to the press as well as the increment of other know-how¿s required to the activity. The Specialization in Culture and Arts Management allows the conceiving, producing and managing cultural projects in the field of Heritage, arts and creative industries.

Knowledge, abilities and skills to be acquired

The specializations of the degree in Communication Sciences and Culture provide, among others, the following vocational opportunities:
Perform specific tasks as director of communication and image, Marketing Director. Functions in advertising agencies and Public Relations offices, Functions in communication and image consulting. Functions for projects in communication and image departments of the central and local government. Functions as a press officer. Communications adviser. Reporter. Journalist of the written press, radio, television and digital. Functions in Cultural Programming and Art Direction at Festivals, Biennials, Political Portfolios, Foundations, Cultural Associations and Companies. Curatorial functions (conception and organization) of Contemporary Art Exhibitions. Functions pertaining to Journalism and Cultural Criticism in generalist and specialist Media.

Equipments and venues

The updated equipment enables basic and advanced training, but also experimenting new languages ??and production in the concerned areas. These devices, should be highlighted movie studios and television, lab equipped with Digital Cinema HD technology, the development center AVID, the Laboratory of 3d Animation, the studio of post production in digital sound, the lab interactive television, DVD authoring the laboratory, the studio virtual scenography and various computer labs and digital technologies, particularly in the areas of design and digital simulation, computer graphics, networks, operating systems and multimedia authoring and radio studio.
Library: http://biblioteca.ulusofona.pt/

Further Studies

The Licentiate degree in Communication Science and Culture provides adequate training for further studies in the 2nd cycle, in the areas of Communication Sciences and Information Technology.

Occupacional Profiles

The specializations of the degree in Communication Sciences and Culture provide, among others, the following vocational opportunities:
Perform specific tasks as director of communication and image, Marketing Director. Functions in advertising agencies and Public Relations offices, Functions in communication and image consulting. Functions for projects in communication and image departments of the central and local government. Functions as a press officer. Communications adviser. Reporter. Journalist of the written press, radio, television and digital. Functions in Cultural Programming and Art Direction at Festivals, Biennials, Political Portfolios, Foundations, Cultural Associations and Companies. Curatorial functions (conception and organization) of Contemporary Art Exhibitions. Functions pertaining to Journalism and Cultural Criticism in generalist and specialist Media.

Comments

The 1st study cycle in Communication and Culture Sciences is organically integrated in the School of Communication, Arts, Architecture and Information Technologies (ECATI) of ULHT and it¿s presented fitting the guiding principles of the Bologna Declaration. The BA has a six semester duration period equivalent to 180 ECTS (European Credit Transfer System), structured in a way that gives clarity to the skills provided in any educational system adherent to the Bologna Declaration. The BA in Communication and Culture Sciences seeks to minister training in the main existing fields of the disciplinary group of Communication Sciences, being composed by three variants of specialization that constitute alternative study paths to graduation: Specialization in Applied Communication: Marketing, Advertising and PR; Specialization in Journalism; Specialization in Culture and Arts Management. During the first two years, which consist on a common trail, the students experience 24 curricular units that expose the main fields of communication in its use amongst society, working as a wide range course in the same scientific field. This factor offers the student time for a longer learning of the key communication tools, as well as, time to a more assertive choice of which specialization field they intend to academically complete, and eventually,academic component in: the obliviousness of the majority of the students, signing in higher education, of the performing tools in the vast communication field, has forced the accountable planners of this study cycle to change (in 2009) the study plan in a way of making it functional and optative (from the second year). In the third year the 10 curricular units, distributed by two semesters, of each specialization, will enable the student to develop specific projects and widen their knowledge and skills in the different program contents. This year is due to consolidate the field in which the student intends to specialize in developing analysis, tasks and projects fitted to the work market. Being organized with all its theoretical and practical curricular units, the course follows its practical calling, however, never forgetting the fundaments that make this scientific field one of the most innovative over the last few years. The BA offers a strong professionalizing component oriented to the acquisition of specific skills, seeking to streamline the answer to a social involving environment ever more competitive and demanding for what concerns professional opportunities and research. This study cycle provides, per branch of specialization, important resources to the development of sectorial analysis, cross-boarding with other knowledge and skills so usual in this scientific field as well as implementation of innovative and creative processes over chosen study cases.

Scientific Areas

Informação e jornalismo | Informação e jornalismo | Ciências sociais e do comportamento

Links

Study Plan

Ministerial Decree Nr. 14746/2008, from May 27th, modified by Administrative Order Nr. 10000/2013, from July 30th
1st Year/ Semester ECTS
History of the MediaFirst Semester5
Image Analysis MethodsFirst Semester5
Introduction to ComputingFirst Semester5
Journalistic CompositionFirst Semester5
Sociology of the MediaFirst Semester5
Techniques of Written ExpressionFirst Semester5
Art, Culture and CommunicationSecond Semester5
Communication Models and TheoriesSecond Semester5
History of JournalismSecond Semester5
Introduction to MarketingSecond Semester5
Journalistic GenresSecond Semester5
Text and Discourse Analysis MethodsSecond Semester5
2nd Year/ Semester ECTS
Communications ManagementFirst Semester5
Digital Image ComputingFirst Semester5
Interpersonal CommunicationFirst Semester5
Media TheoryFirst Semester5
Policy and CommunicationFirst Semester5
Visual CultureFirst Semester5
Contemporary ArtSecond Semester5
Culture, Networks and GlobalizationSecond Semester5
CybercultureSecond Semester5
Internal CommunicationSecond Semester5
Multimedia Computing and InteractivitySecond Semester5
Social Responsibility of the MediaSecond Semester5
3rd Year/ Semester ECTS
Project Workshop / InternshipSecond Semester12
3rd Year/ Applied CommunicationSemester ECTS
Creative ProcessesFirst Semester5
Market StudiesFirst Semester5
Marketing and Web CommunicationFirst Semester5
Strategic MarketingFirst Semester5
Theory of AdvertisingFirst Semester5
Theory of Public RelationsFirst Semester5
Advertising WorkshopSecond Semester5
Marketing WorkshopSecond Semester5
Operational MarketingSecond Semester4
Resource PlanningSecond Semester4
3rd Year/ JournalismSemester ECTS
Digital JournalismFirst Semester5
Economic JournalismFirst Semester5
Political JournalismFirst Semester5
Radio JournalismFirst Semester5
Research JournalismFirst Semester5
Theories of JournalismFirst Semester5
Journalism and European InstitutionsSecond Semester6
Journalism SeminarSecond Semester6
Television JournalismSecond Semester6
3rd Year/ Culture and Arts ManagementSemester ECTS
Cultural Activities and RecreationFirst Semester5
Cultural Audiences and EquipmentFirst Semester5
Cultural Economies and Policies WorkshopFirst Semester5
Cultural PlanningFirst Semester5
Media and Cultural InstitutionsFirst Semester5
Strategy and Cultural MarketsFirst Semester5
Budgetary and Financial ManagementSecond Semester6
Marketing and Cultural CommunicationsSecond Semester6
Project Seminar on Culture and Arts ManagementSecond Semester6

Teaching staff

Fees

External Students 0 €
Holders of University Degree 180 €
Over 23 years 180 €
Change Course 63 €
Admission for Undergraduates 180 €
Student Insurance40 €
Registration217 €
Enrollment310 €
Average value for 30 ECTS semestral curricular units 333 €
Per ECTS 11,1 €