Strategic Management

Presentation

The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.

Part of this Programme

Business Management

Level of Qualification|Semesters|ECTS

| Semestral | 5

Year | Type of course unit | Language

3 |Mandatory |Português

Code

ULHT72-2580

Recommended complementary curricular units

General management; Marketing; Statistics

Prerequisites and co-requisites

n/a

Professional Internship

Não

Syllabus

1. Strategic Analysis

1. Fundamentals and basic concepts and theories of business strategy
2. Strategy, planning and strategic thinking
3. Dynamics and strategic management process
4. Components of the strategy
5. Organization value system: business, mission, vision and strategic intent
6. Analysis of the external environment
7. Internal Environment Analysis and SWOT Analysis

2. Strategy formulation

1. Compete in the industry
2. Corporate Strategy
3. Business and functional strategy  
4. International and cooperation strategy

3. Organization, Strategy implementation and control

1. Organizational structure and culture
2. Planning and resource allocation
3. Innovation, digital value chain transformation and entrepreneurship
4. Strategy evaluation and control
5. Ethics, social responsibility and sustainability
6. Strategy Management Systems
7. Strategic Plan Guide
8. Case Analysis

4. Current Trends in Strategic Management: Challenges from Industry 4.0

Objectives

1. Understand the conceptual and analytical basis of business strategy related to strategic analysis, formulation, organization, implementation and control of the strategy.
2. Equate and discuss the fundamentals and concepts of strategy in a broad context (market, technology and regulation).
3. Understand the main models and instruments underlying the formulation, organization and implementation of the strategy.
4. Interpret business dynamics with strategic reach in organizations
5. Apply the knowledge acquired in the explanation of decisions and strategic actions.
6. Facilitate strategy learning through ¿case analysis¿.

Teaching methodologies and assessment

The teaching methodology and assessment adopted values an appropriate combination between theoretical exposition, self-learning and case analysis, which includes two tests. Specifically, in addition to the exposure of the subject by the teacher, students are encouraged to develop self-learning methodologies, which also includes the selection and analysis of cases to facilitate the consolidation of learning. A moment of tests (weighting of 50% each), whose grades will be measured on a scale from 0 to 20, with a positive score of 10 or higher, will allow the level of consolidation of knowledge, and also valued student participation and interventions in class.

References

Teixeira, Sebastião, Gestão estratégica, Escolar Editora, 2011, Lisboa, ISBN 978-972-592-300-9

Serra, Fernando; Ferreira, Manuela; Torres, Maria e Torres, Alexandre, Gestão Estratégica: Conceitos e Prática, Lidel, 2010, Lisboa, ISBN 978-972-757-606-7 

.Grant, Robert A. (2016), Contemporary Strategy Analysis, 9^th Edition, Wiley, United Kingdom, ISBN 9781119120841 (pbk)

Pigneur, Yves & Osterwalder, Alexander, Criar Modelos de Negócios, D. Quixote, 2010, Alfragide, Portugal, ISBN 978~972-20-4497-4

Office Hours