Innovation and Internationalization Strategies

Presentation

The discipline of internationalization and innovation strategies aims to provide students with a global perspective on the impact of the Strategy on competitiveness (of companies, nations and cities). The main domains of intervention are the global economy, culture, innovation, competitiveness, internationalization and communication in the context of business strategy. All these domains framed in a digital perspective of the economy.

Part of this Programme

Business Management

Level of Qualification|Semesters|ECTS

| Semestral | 5

Year | Type of course unit | Language

2 |Mandatory |Português

Code

ULHT72-11565

Recommended complementary curricular units

Economics, Mathematics, Portuguese

Prerequisites and co-requisites

n/a

Professional Internship

Não

Syllabus

1. Economics 4.0

• 1. Digital Economy
• 2. Internet of things
• 3. Industrial Revolutions

2. The World, Economy and Society

• 1. The Globalization of the Economy

3. Management

• 1. The manager, the company and globalization.
• 2. The essence of strategy is choice.

 
4. The partner ¿culture

• 1. Cultural Environment
• 2. Organizational Structures of Companies
• 3. Specialization and competition
• 4. Exchange Networks

5. The role of innovation

• 1. Science, Technology and Innovation.
• 2. New Technology Systems
• 3. Invention - Risk - Entrepreneur
• 4. Financing innovation

6. Economic Cycles

• 1. The 3 vacancies of Tofler
• 2. Market strength & innovation

7. Competitiveness

• 1. Competitiveness in the century. XXI
• 2. Technology base of a company

8. Internationalization

• 1. Technology transfer media / channels
• 2. Evolution of the internationalization strategy

9. Partnerships

• 1. Acquisitions, mergers and strategic partnerships
• 2. International Investment Business Strategies

10. Business Communication

Objectives

Introduce the fundamental concepts of the relations between Society-Technology-Science, as support of Innovation. Innovation as a factor of increased competitiveness. The Internationalization of the Portuguese economy. To study the main models of Strategy in the companies management support; Develop the concept of Alliances, Mergers and Strategic Partnerships as a response to the need for skills, scale and notoriety. Analyze the different forms of internationalization of companies.

Teaching methodologies and assessment

Expositive method to present the theoretical contents interspersed with examples of application in business practice of the subjects taught. Two evaluation tests each with a weight of 50% in the final evaluation.

References

Carvalho, Rui Moreira - Parcerias. 4ª edição. Lisboa: Bnomics, 2009.

Carvalho, Rui Moreira - Compreender + África, fundamentos para competir no mundo. 2ª edição. Lisboa: Temas & Debates, 2010.

Carvalho, Rui Moreira - A Força das Coisas ¿ Diário de um futuro lusófono. 2ª edição. Lisboa: Lisboa: Bnomics, 2014.

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