Docente
Américo Da Conceição Mateus

Resume

Academically, Américo Mateus, holds a PhD in Business Management from the University of Évora where he developed and validated, among peers, a Design methodology for innovation called IDEAS(R)EVOLUTION. He holds a master’s degree in marketing and a degree in Design. His the head of the research at TRIE-transdisciplinary research center for Innovation & Entrepreneurship Ecosystems, and director of ISMAT's Master of Design for the Circular Economy in Portugal. He has published more than 50 scientific articles and coordinated the implementation of more than 55 real cases, applying and validating the IDEAS(R)EVOLUTION methodology in different sectors, from start-ups to SMEs, large companies as well as the social sector, territories, education and in projects focused on creating organizational creative culture. He also is a regular international visiting lecturer and applied research adviser in several countries and institutions, such as: Bilgi University, Turkey; Universidad Europea Madrid, Spain; Karel de Grote and Howest West Flanders, Belgium; TU Delft and Avans University, Netherlands; FH Vorarlberg, Austria; RMIT Melbourne, Australia; University of Europe Berlim, Germany; Walden University, USA; Laureate online Education, UK; Haaga-velia, Finland and UFSC, Brazil. Regarding European projects, he is Principal Investigator for the project Cocoon - Co-Creating Greener Futures: Developing and Transferring Innovative Bio-Design Modules for Education to Accelerate the Green Transition (Grant Project Nº101087204). He is also a senior researcher in the projects: The BiomaterialKIT – a practical and pedagogical experiment for a more sustainable consumption (EU-II -Twinning for a Green Future); and URBiNAT - Healthy corridors as drivers of social housing neighborhoods for the co-creation of social, environmental and marketable NBS (Grant grant agreement No 776783). He is an active academic and entrepreneur in the fields of Participatory Design, Nature-Based Solutions, Circular Economy, Design and Innovation, Marketing, Social Innovation and Creativity. He is a systems thinker, course creator, creative leader, model, process, and tool creator and, at his core, is a provocateur, disruptor, and agent of Change through the power of ideas. His passion is to challenge existing dogmas and paradigms, applying research methods conceived “through the eyes of the user/consumer”. He believes in "Science for the Market" and his work as a senior innovation facilitator and cross-pollination breeder is recognized by his co-workers, students, and peers. His quest to “do things differently and better” makes him an inspiring leader in the themes of Nature-Based Solutions, Circular Economy, and Design for innovation. His also a national and international guest speaker on Participatory Design, Creativity, and NBS.

Graus

• Mestrado
  Mestrado em gestão e Marketing
• Licenciatura
  Design Industrial
• Licenciatura
  Industrial Design
• Pós-Graduação
  Pós Graduação
• Doutoramento
  Doutoramento em gestão

Publicações

Magazine article

• 2016-11-26, Shaping innovation. Design thinking as the key to the future, SEMRADAR. Magazine for systems thinking and decision making in management
• 2006, Interactions betwean Marketing and Design for radical innovation business strategies versus traditional, Economics and Sociology

Journal article

• 2024-03-08, THE IMPACT OF ONLINE LEARNING ON BUSINESS AND ECONOMICS STUDENTS’ MOTIVATION DURING THE COVID-19 PANDEMIC, Business: Theory and Practice
• 2018-09-02, Gamethinking: a roadmap to a Design Thinking-based model for Game Development education, Revista Lusófona de Educação
• 2018-09-01, Gamethinking: a roadmap to a Design Thinking-based model for Game Development education, Revista Lusófona de Educação
• 2018, Gamethinking : a roadmap to a design thinking-based model for game development education
• 2018, Gamethinking : a roadmap to a design thinking-based model for game development education
• 2017-12-30, Design Metasystem research project: from linear to non-linear processes applied in the improvement of creation and development of start-ups, e-Revista LOGO
• 2017-12-30, Design Metasystem research project: from linear to non-linear processes applied in the improvement of creation and development of start-ups, e-Revista LOGO
• 2015-10-30, Marketing Communications Model for Innovation Networks, International Journal of Innovation
• 2015-10, Marketing communications model for innovation networks, International Journal of Innovation
• 2012, LAND [R]EVOLUTION – THE CELLULAR SYSTEM MODEL; PLATAFORMA DE ACTIVAÇÃO DOS TERRITÓRIOS
• 2012, LAND [R]EVOLUTION – THE CELLULAR SYSTEM MODEL; PLATAFORMA DE ACTIVAÇÃO DOS TERRITÓRIOS
• 2011, LAND [R]EVOLUTION – THE CELLULAR SYSTEM MODEL; PLATAFORMA DE ACTIVAÇÃO DOS TERRITÓRIOS, Livro de Actas das XXI Jornadas Luso Espanholas

Thesis / Dissertation

• 2021, PhD, Cognitive processes in Design Thinking: Optimization of perception, processing and reasoning
• 2021, PhD, Cognitive processes in Design Thinking: Optimization of perception, processing and reasoning
• 2018, Master, O Brand Equity baseado no consumidor aplicado às marcas de equipes de futebol profissional na retenção, recuperação e prospecção de sócios-torcedores
• 2018, Master, O Brand Equity baseado no consumidor aplicado às marcas de equipes de futebol profissional na retenção, recuperação e prospecção de sócios-torcedores
• 2016, PhD, Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution
• 2016, PhD, Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution
• 2016, Master, Criação de uma identidade gráfica e wayfinding da loja de Cascais
• 2016, Master, Criação de uma identidade gráfica e wayfinding da loja de Cascais
• 2015, Master, Interacções entre marketing e design para uma orientação estratégica de inovação radical: comparações entre empresas de sectores emergentes e tradicionais da indústria portuguesa
• 2015, Master, Interacções entre marketing e design para uma orientação estratégica de inovação radical: comparações entre empresas de sectores emergentes e tradicionais da indústria portuguesa
• 2015, Master, A marca Montijo: aplicação da metodologia ideas (R)evolution: modelo left and right branding
• 2015, Master, A marca Montijo: aplicação da metodologia ideas (R)evolution: modelo left and right branding
• 2014, Master, Estratégias de comunicação de marketing em redes de inovação: estudo de caso Madan Parque
• 2014, Master, Estratégias de comunicação de marketing em redes de inovação: estudo de caso Madan Parque
• 2005, Master, Interacções entre marketing e design para uma orientação estratégica de inovação radical: comparações entre empresas de sectores emergentes e tradicionais da indústria portuguesa

Book chapter

• 2023, Co-creation of healthy corridors: a participatory approach to the circular city, Reconnecting the city with nature and history: towards circular regeneration strategies, Franco Angeli
• 2023, Co-creation of healthy corridors: a participatory approach to the circular city, Reconnecting the city with nature and history. Towards circular regeneration strategies, 1, 1, Franco Angeli Publisher
• 2023, Co-Creation in Action, Guidelines for Co-creation and Co-governance of Nature-Based Solutions: Insights from EU-funded projects, 1, 1, European Commission - Directorate-General for Research and Innovation
• 2023, A APRENDIZAGEM NA ERA DIGITAL: UMA AGENDA EM PERMANENTE CONSTRUÇÃO, Formação Humana com Tecnologias: Interfaces e Conexões, IFHT/UERJ
• 2022, Inclusive Urban Regeneration with Citizens and Stakeholders: From Living Labs to the URBiNAT CoP, Springer, Cham
• 2022, Inclusive Urban Regeneration with Citizens and Stakeholders: From Living Labs to the URBiNAT CoP, Nature-based Solutions for Sustainable Urban Planning, Springer International Publishing
• 2016, Ins Gesicht geschrieben – Emotionen erkennen und bewerten, Design2Product, Bucher Verlag Hohenems - Wien

Report

• 2023-11, Open Access bioFABLAB Concept. Project Co-Creating Greener Futures: Developing and Transferring Innovative Bio-design Modules for Education to Accelerate the Green Transition ¿ CoCoon
• 2023, Guidelines for co-creation and co-governance of nature-based solutions Insights form EU-funded projects, https://op.europa.eu/en/publication-detail/-/publication/dd7b9f43-9a33-11ee-b164-01aa75ed71a1/language-en
• 2022-11-30, New NBS Co-Creation of URBiNAT NBS (live) Catalogue and Toolkit for Healthy Corridor, https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5de34d72b&appId=PPGMS
• 2021-12-01, On the Establishment of URBiNAT’s Community of Practice (CoP)
• 2021-11-21, Report on pilot participatory workshop on community-driven process for the co-creation of healthy corridors and NBS, https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5e4ccb4ae&appId=PPGMS
• 2021-09-01, Report on pilot participatory workshop on community-driven process for the co-creation of healthy corridors and NBS
• 2020-12-31, Portfolio of Purposes, Methods and Contents forming Digital Enablers of NBS, https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5d7ab2d2a&appId=PPGMS
• 2020-07-26, On the Establishment of URBiNAT’s Community of Practice (CoP), https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5d2830f3e&appId=PPGMS
• 2019-11-18, Community-driven processes to co-design and co-implement NBS URBiNAR EU2020, https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5ca5e29e9&appId=PPGMS
• 2019-05-30, Strategic design and usage of participatory solutions and relevant digital tools in support of NBS uptake - URBiNAT EU2020, https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5c4b69ffb&appId=PPGMS
• 2018-11-02, Handbook on the theoretical and methodological foundations of the project URBiNAT EU2020, https://bc3-production-us-east-2.s3.us-east-2.amazonaws.com/Ufzr8VdYXaBS7hovZKoUF6EZ?response-content-disposition=inline%3B%20filename%3D%22D1.2.pdf%22%3B%20filename%2A%3DUTF-8%27%27D1.2.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMA

Manual

• 2019, Modelo de capacitação processo de Design Thinking para a criação do Laboratório Móvel da CIMLT, ISMAT - Instituto Manuel Teixeira Gomes
• 2019, Modelo de capacitação dos CIMLT/EMIC’s – How to be a Design Thinker for Education, ISMAT - Instituto Manuel Teixeira Gomes

Conference paper

• 2023-12-01, From Nature to Design: A Chronological Exploration of Biodesign, Biocalibrated: tools and techniques for biodesign practices
• 2021-06-19, An inclusive urban project for healthy cities, UIA2021RIOResearch Proceedings, Volume III. New York: ACSA, 779-785
• 2019-09-03, From Living Labs to Community of Practice, OpenLivingLab Days. Greece. September 2019
• 2019-05-23, Varying Mindsets in Design Thinking, TransFormation [transf¿'me¿¿(¿)n] n A marked change in form, nature or appearance
• 2018-07-22, Deconstructing the Creative Processes in Design Thinking , Design Doctoral Conference’18: TRANSgression Proceedings of the DDC 5th Conference
• 2017-07-23, Team diversity in art projects and design thinking , Design Doctoral Conference’17: TRANScendency
• 2017-07-23, If we are that good, why aren’t we invited to the club! , Design Doctoral Conference’17: TRANScendency
• 2017-07-22, Next steps for modelling the conceptual model of evolutionary Design, Design Doctoral Conference’17: TRANScendency
• 2017-07-22, Changing Mindsets in Design Thinking , Design Doctoral Conference’17: TRANScendency
• 2017-07-21, From CMYK to RGB. Keeping communication designers skills up to date, Design Doctoral Conference’17: TRANScendency
• 2016-07-16, Evolutionary design – a proposal for the conceptual model, Design Doctoral Conference’16: TRANSversality Proceedings of the DDC 3rd Conference
• 2016-07-16, Emotion and Mood in Design Thinking, Design Doctoral Conference’16: TRANSversality Proceedings of the DDC 3rd Conference
• 2016-07-16, Communicating to Generation Y: new communication channels in cultural events, Design Doctoral Conference’16: TRANSversality
• 2013, A methodology for appraisal and validation of User Centered Open Innovation Programs: a case study critical analysis of an energy supplier co-creative innovation program
• 2012, The Brand DNA Process approach applied to region of Alvito
• 2012, Oeste Ativo Ecosystem for Innovation: a regional business regeneration program through the design thinking based methodology IDEAS(R)EVOLUTION - a Co-creative way of thinking brands and integrated innovation
• 2012, Contribution to the integration of parametric processes as a method in conceptual and creative Design
• 2012, Contribution to the integration of parametric processes as a method in conceptual and creative Design
• 2011, Ideas [R]evolution methodology: Practical considerations based on two case studies
• 2011, Creative Intelligence methodology Ideas(R) evolution: A proposal for two new stages of the design thinking process when applied to territorial innovation through an activation platform for Dialog with the Tribe
• 2010, IDEAS(R)EVOLUTION - Transdisciplinary design thinking workshops for remarkable and innovative brand value
• 2010, Brands®evolution – The Business creative ®evolution
• 2006, Contribute for advancing design research knowledge about Branding “Branding Black box” - Conceptual analysis model for branding perception
• 2005, Nothing to Creation”: experimenting Design through the “soul” of Fado and the “poetry” of Saudade
• 2005, Design and Radical Innovation: a strategic perspective based upon a comparative study between emergent and traditional industries in Portugal
• 2004, The Strategic Role of Design on Radical Innovation Strategies

Conference abstract

• 2019-11-27, URBiNAT – co-creating and co-designing NBS – Nature Based Solutions with Citizens, Schools and Experts, International LDE-Heritage conference | 26-28 November

Standard or policy

• 2016-02-02, University of Europe Laureate Digital: MBA Program: Innovation Management, Leadership Accelerator and Operational Marketing (Online Course Modules), Creation and Design of ONLINE learning platform for UELD, student centered. Development of Master online course of Leadership and Several Curricular Units - Creativity, Innovation, Management

Other output

• 2021, An inclusive urban project for healthy cities, With the advent and rapid dissemination of the COVID 19 corona virus the world has found itself living in a new reality, in which we are all connected by a network that goes far beyond that of the virtual world. Dealing with the current pandemic therefore requires a strategy that is universal and embraced by and for all, one that asserts the right to a more sustainable planet, containing territori
• 2021, An inclusive urban project for healthy cities, With the advent and rapid dissemination of the COVID 19 corona virus the world has found itself living in a new reality, in which we are all connected by a network that goes far beyond that of the virtual world. Dealing with the current pandemic therefore requires a strategy that is universal and embraced by and for all, one that asserts the right to a more sustainable planet, containing territori
• 2013, Living Lab: experience building a brand through co-creation
• 2012, Communication and co-­-creation -­- EDP case study
• 2011, LAND [R]EVOLUTION – THE CELLULAR SYSTEM MODEL; PLATAFORMA DE ACTIVAÇÃO DOS TERRITÓRIOS
• 2009, The Brands Revolution – IADE Brand DNA
• 2007, Creating Brands – Creative Gaps: Intended and perceived creativit
• 2006, When the innovation strategies and revolutions change a industry: From the tourism markets to experimental markets – Case study Maritz
• 2005, The relationship of blind consumers with brands: perceptive reorganizations in the lack of vision and its importance towards the branding process