Docente
Fábio Shimabukuro Sandes

Resume

Dr. Fábio Shimabukuro Sandes is an Assistant Professor of Marketing at Universidade Lusófona, and completed his Ph.D. in Marketing in 2020 at Fundação Getulio Vargas EAESP. This prestigious Brazilian business school is renowned for its triple-crown international accreditation, including AACSB, EFMD, and AMBA. Dr. Sandes also earned his MSc in Marketing from the same institution. During his doctoral research, he had the privilege of being a visiting Ph.D. student at Fordham University in New York. With a rich 15-year tenure as a Marketing professional, Dr. Sandes has significantly contributed to multinational corporations such as The LYCRA® Company and Vicunha Textiles, where he solidified his executive career in the fashion industry. His academic prowess is evident through his publications in international peer-reviewed journals and presentations at major international Marketing conferences, including EMAC, ACR, SCP, and AMA. As a consumer behavior researcher, Dr. Sandes adeptly employs both qualitative and quantitative research methodologies. His research interests primarily lie in online consumer behavior and sustainable consumption practices. With his extensive background in the Fashion industry, Dr. Sandes is actively engaged in enhancing the understanding of Marketing's role in this dynamic sector.

Graus

• Doctor
  Administração de Empresas
• Master
  Administração de Empresas

Publicações

Artigo em revista

• 2023-05-26, Aliar-se a influenciadores ou a celebridades?, GV-EXECUTIVO
• 2023-05-05, The Moderating Role of Social Media Advertising in Customers' Purchase Intention, European Conference on Social Media
• 2023-04-06, How fashion brands can use concepts from Postmodernism theory to plan, create, produce, and post images on their social media channels, Journal of Textile Engineering & Fashion Technology
• 2022-09-14, Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?, Internext
• 2022-08-09, Similarities and differences in consumers' choices of swimwear between Brazil and Israel, Journal of Textile Engineering & Fashion Technology
• 2022-05-30, The hunt for treasures, bargains and individuality in pre-loved luxury, International Journal of Retail & Distribution Management
• 2021-06-30, What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?, Journal of Islamic Business and Management (JIBM)
• 2019-10-14, INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS, Revista Administração em Diálogo - RAD
• 2019-09-16, I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities, International Journal of Consumer Studies
• 2017-07-06, THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE TEXTILE INDUSTRY, Global Fashion Management Conference
• 2013, Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies, Journal of International Consumer Marketing

Capítulo de livro

• 2023, The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users
• 2023, Activist Brands, Exploring the Boundaries of Controversy
• 2021, O impacto do Marketing emocional no comportamento do consumidor: uma perspetiva da COVID-19, Audiovisual e Indústrias Criativas: Presente e Futuro, 1, McGraw Hill
• 2021, O Mito Utilizado como Instrumento de Influência e Persuasão nas Mídias Sociais, Audiovisual e Indústrias Criativas Volume 1, 1, 1, McGraw Hill

Artigo em conferência

• What could make second-hand products more attractive for consumers?, Academy of Marketing Conference
• The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users, ICMARKTECH International Conference of Marketing and Technology
• EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION
• Compulsive Consumption in the Consumer Journey: Synthesis and a Research Agenda, AMA - American Marketing Association - Summer Conference 2019
• A Management Perspective on Brand Activism, XLIV Encontro Nacional da Anpad - ENANPAD
• 2021-09-30, AN EXPLORATORY STUDY OF HOW THE STORY BEHIND A PRELOVED LUXURY ITEM CREATES VALUE, WCCT 2021: World Culture Conference Theory
• 2020-08-04, Consumer Online Browsing, distinctive consumer behavior in Marketing literature, AMA - American Marketing Association - Summer Conference 2020
• 2018-07-14, SIMILARITIES AND DIFFERENCES OF CONSUMER’S PRODUCT APPRAISAL OF SWIMWEAR BETWEEN BRAZIL AND ISRAEL, 2018 Global Fashion Marketing Conference at Tokyo

Resumo em conferência

• 2021-05-26, The motivations, barriers, and the role of brands in second-hand product consumption.., 50th EMAC European Marketing Academic Conference, 2021
• 2020-10-06, Towards a Better Understanding of Consumer Online Browsing (COB), 48th NA Association for Consumer Research Conference
• 2020-05-25, We Need to talk about Consumer Online Browsing , 49th European Marketing Academic Conference
• 2019-05-25, New Product Development in the Apparel Industry, 48th European Marketing Academic Conference EMAC
• 2018-10-04, I don´t own a car anymore: the case of car disposition and changes in consumers´ identities, XLII Encontro Nacional da ANPAD - ENANPAD