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Presentation
Presentation
In general, with the contents of the Curricular Unit, the aim is to acquire the necessary skills for critical analysis and understanding of industry trends in the aeronautics sector, now and in the future, for the development of a vision and the identification of the most appropriate strategies to permanently put the organization in advantageous positions. In which the student develops the following specific skills.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT1656-21605
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
S1: Basic Concepts
- Evolution of strategic thinking and schools of strategy
- Strategic, tactical and operational planning
S2: Strategic Leadership
- Profile of the strategic leader
- The role of the strategic leader
S3: Strategic Planning
- Concepts and fundamentals
- Strategic planning process
S4: Basic Elements of the Strategy
- Strategic levels
- Business, mission and vision
S5: Analysis of the internal and external environment
- External and internal analysis
- SWOT model
- Structural analysis of the industry
- Value chain
- Critical success factors
- Customer Analysis
- BCG, Ansolf and GE / McKinsey headquarters
- Andrews structure
- SWOT matrix
S6: Strategy Formulation
- Corporate business and functional strategies
- Competitive strategies
- Strategic goals and objectives
S7: Strategy Implementation
- Strategic projects
- Plans and goals
- Action plan
- Strategic budget
S8: Strategic Control
- The BSC model
- Performance evaluation
S9: Elaboration of a Strategic Plan
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Objectives
Objectives
LO1: To make students aware of the importance of the new environment of Industry 4.0 and its vectors of transformation;
LO2: Develop students' understanding of the importance of strategic leadership in organizations;
LO3: Discuss the importance of strategic planning as a business management tool;
LO4: Describe and understand the most used strategic models and how they can be used in the development of a strategy;
LO5: Train students to conduct the preparation of a strategic business plan;
LO6: Present ways of controlling and measuring strategic performance;
LO7: Elaboration of a strategic plan.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Situational tests for the development of leadership skills using digital and virtual technologies
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References
References
Grant, R. M. (2001). Contemporary Strategy: concepts, tecniques, applications. Blackwell.
Hitt, M., & Ireland, R. H. (2005). Strategic management competitiveness and globalization: concepts and cases (6th ed). South-Western: Thoson.
Lasserre, P. (2003). Global Strategic Management. Palgrave Macmillan.
Morrill, R.L. (2010). Strategic leadership: Integrating strategy and leadership in colleges and universities. New York: Rowman & Littlefield Publishers, Inc.
Por Peter F. Drucker (1993). Managing for the Future. London: Routledge.
Santos, A. J. R. (2008). Gestão estratégica: conceitos, modelos e instrumentos. Lisboa: Escolar Editora.
Santos, A. N. (2006). Estratégia organizacional: do posicionamento ao movimento (2ª ed). Lisboa: Edições Sílabo.
Thompson, S., & Gamble (2017). Crafting and executing Strategy: the quest for competitive advantage. McGraw-Hill.
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Office Hours
Office Hours
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Mobility
Mobility
No