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Presentation
Presentation
The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT72-2580
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Part I: Strategic Analysis
- Chapter 1 - What is the Strategy
- Chapter 2 - Management and Strategic Planning in Organizations
- Chapter 3 - Analysis of the External Environment
- Chapter 4 - Analysis of the Internal Environment
Part II: Strategy Formulation- Chapter 5 - Business and Functional Strategies
- Chapter 6 - Corporate Strategies
- Chapter 7 - International Strategy
- Chapter 8 - Blue Ocean Strategy
Part III: Strategy Implementation and Control- Chapter 9 - Strategy Implementation
- Chapter 10 - Organizational Structures
- Chapter 11 - Organizational Culture
- Chapter 12 - Strategy Evaluation and Control
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Objectives
Objectives
- Understand the conceptual and analytical basis of business strategy related to strategic analysis, formulation, organization, implementation and control of the strategy.
- Discuss the fundamentals and concepts of strategy in a broad context (market, technology and regulation).
- Understand the main models and instruments underlying the formulation, organization and implementation of the strategy.
- Interpret business dynamics with strategic reach in organizations.
- Apply the knowledge acquired in the explanation of decisions and strategic actions.
- Facilitate strategy learning through case studies.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Use of more active methodologies by involving students in learning processes (debate of case studies, presentation of academic articles, resolution of group work...)
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References
References
- Teixeira, Sebastião (2022). Gestão das Organizações. Lisboa: Escolar Editora. ISBN: 978-972-592-600-0.
- Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9.
- Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática, 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.
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Office Hours
Office Hours
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Mobility
Mobility
No