Class Management Applied Project

The Applied Management Project is the Curricular Unit where students demonstrate their ability to integrate the knowledge acquired throughout the course, applied in the development of the Business Plan of a company to be created. As such, it must be understood as a final course work, to be done after the approval on the core subjects of Management. Not before.

The Applied Management Project is a Curricular Unit that tests the ability to apply the acquired knowledge, not to recite it. It is teamwork, where everybody colaborates and knows the direction the team wants to go, not a workgroup in which some work and others don't or a group in which each member decides where he/ she wants to go.

Content description

1. Work methodology and evaluation process
   1. Notes on supporting bibliography, sources of information and research to be developed.
   2. Evaluation process
2. Methods of generating ideas and identifying business opportunities
3. Selection of ideas for the project
   1. Pre-evaluation of ideas;
   2. Discussion and selection of a project proposal;
   3. Approval and registration of the project of each group.
4. Monitoring and support in the process of analysis of the environment and the market.
5. Business Model development method (Business Canvas).
6. Monitoring and supporting the development of the business model of each project, and development of the strategy.
7. Monitoring and supporting the development of the Business Plan.
8. Preparation for presentation to potential investors.

The methodology applied is project based learning (PBL), in which the teacher assumes the role of a tutor for the development of the project, assuming the students have previously successfully concluded the above refered CU.

• Besanko, David, et al (2017). Economics of Strategy, 7^th edition. Wiley Custom.

• Burns, Paul (2016). Entrepreneurship & Small Business, 4^th edition. Hampshire (U.K.): Palgrave Macmillan.

• Osterwalder, Alexander e Pigneur, Yves (2011). Criar Modelos de Negócio, 2ª edição. Lisboa: D.Quixote.

• Ries, Eric (2019). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses.Great Britain: Penguin Business.

• Saunders, Mark N. K., Lewis, Philip, and Thornhill, Adrian (2019). Research Methods for Business Students. 8^th edition. New York: Pearson.