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Presentation
Presentation
This course is part of the overall curriculum for Digital Transformation in the Tourism degree program. Its main objectives are to provide students with broad and specific knowledge that enables them to understand and master the types, characteristics, and role of Digital Transformation in society at large, particularly within the Tourism sector. Furthermore, it empowers students to apply the acquired knowledge in supporting and managing technologies relevant to the business environment of the Tourism sector. They learn to specify and select new technologies and become familiar with core development methodologies and considerations. This course emerges as an essential response to the current needs of the tourism industry, preparing students to tackle challenges and capitalize on the opportunities presented by Digital Transformation.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT225-22968
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
This course includes the following programmatic contents (PCs):
PC1 [Digital Transformation]
¿ The concept of digital transformation
¿ Drivers of change
¿ The purpose of change
¿ The importance of organizational culture
PC2 [Promoting and Managing Change]
¿ Organizational change and managing organizational change
¿ Promoting people-centered innovation
¿ From smart doing to smart living
¿ (Mobile) technologies supporting disruptive change
¿ The AGILE method
PC3 [Diagnosis and Assessment]
¿ How to extract value from big data
¿ Big data applied to diagnosis and continuous improvement of digital transformation
PC4 [Integrated Digital Transformation Strategy]
¿ Planning and implementing integrated strategic approaches
¿ The future of digitally transformed organizations in the tourism sector
PC5 [Case Studies]
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Objectives
Objectives
Introduction to the main digital concepts and skills that organizations should invest in to take advantage of the technological evolution that has been occurring. There exists a need for the tourism sector to adopt a digital-based business model:
LG1. Understanding the relationship between technological development and organizational change;
LG2. Familiarizing with the main technologies that currently drive organizational change;
LG3. Recognizing the importance of mobility as a core element of current key technologies;
LG4. Linking the diagnosis to the organization, its mission and strategic orientation, and the ability to plan and implement digital transformation actions;
LG5. Acquiring/refreshing knowledge about organizational structure, organizational change and its management, and organizational culture, and leveraging this knowledge to implement digital transformation.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The teaching-learning methodology of this course unit is active, placing the student at the center and making them primarily responsible for the learning process. This means there is a clear encouragement for the development of the ability to absorb content autonomously and actively, through case analyses, promotion of digital content, and critical discussion of the same, supporting the theoretical content taught.
Additionally, students are challenged to undertake individual and group projects, aiming to present and thereby solidify the knowledge acquired.
In theoretical classes, the structural foundations of the strategic objectives are presented, and practical cases are developed by the students.
Use of interactive tools for group learning games, such as Kahoot.
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References
References
Slides de TD, disponíveis na plataforma e-learning Moodle
¿ Hodges, J. (2021). Managing and Leading People through Organizational Change: The theory and practice of sustaining change through people. New York: Kogan Page.
¿ Kotter, J. (2008). “Leading Change: Why transformation efforts fail”. Harvard Business Review.
¿ Lang, V. (2021). Digital Fluency: Understanding the basics of Artificial Intelligence, blockchain technology, quantum computing and their applications to digital transformation. Germany: Apress.
¿ Lorizio, N.P. (2021). Digitalization: The new normal of the post-pandemic world. Independently published.
¿ Perkin, N. & Abraham, P. (2021). Building the Agile Business through Digital Transformation. New York: Kogan Page.
¿ Siebel, T. (2019). Digital Transformation: Survive and thrive in an era of mass extinction. New York: Rosetta Books.
¿ Teixeira-Botelho, I. & Dias, P. (2020). Smarketing: Como o marketing mobile está a mudar Portugal. Lisboa: Edições Sílabo.
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Office Hours
Office Hours
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Mobility
Mobility
No
