Class Tourism Business Management

This UC presents Management from an integrated perspective, traversing the various disciplines that integrate them. Students are expected to understand how they integrate and contribute to the alignment of the organization.

I. Tourism/hotel companies

Managers, management and business

II. The concept of strategy and management

Strategy and management in hotel/tourism

III. Types of management strategies

National strategies

International strategies

The internationalization strategy

Strategic Alliances

Mergers and Acquisitions

IV. Fundamentals of business organization

Organizational Structures

Leadership

Motivation

Culture

V. The strategic and management implementation

The programs, plans, budgets and procedures

Elaboration of a business plan

The sessions are essentially theoretical/practical, privileging active learning methodologies: case studies, simulated practice, focus groups, etc.

Approval in the subject will be achieved with an evaluation equal or superior to 10. The teaching/learning methodology adopted is based on the articulation between theoretical (T) and theoretical-practical teaching and presupposes the realization of the following activities:

1- Continuous evaluation that will have a weighting of 40% and that will consist, fundamentally, of two progressive tests (accumulative of the subject) obligatory, carried through the semester and previously programmed with the class.

2- Research work to be combined with the teacher, with a 60% weighting.

As an innovative methodology to support the teaching-learning process, online learning and interactive digital resources will be used, as well as a business simulation for the development of the Business Plan.

Ferreira, M. P., Marques, T., Reis, N., Santos, J.C., (2010), Gestão Empresarial. Lisboa: Lidel, Coleção Manual Prático Lidel

Dias, A., Varela, M, Costa, J. (2013). Excelência organizacional. Lisboa: Bnomics

Teixeira, Sebastião (2016). Gestão das Organizações. Lisboa: Escolar Editora

Hitt, M. A.; Ireland, R. D.; Hoskisson, R. E.. STRATEGIC MANAGEMENT: Competitiveness & Globalization - Concepts and Cases. Cengage Learning, Boston, 2017.