Class Tourism Planning and Development

This curricular unit´s main goal is to address territorial management and planning concepts with emphasis on tourism development. This aims to capacitate students to participate in the efficient management of tourism destination, conciliating industry objectives with environmental balance and residents’ wellbeing.

• Introduction and conceptualization
o Definitions and planning approaches
o Evolution of planning theory and practice
o Definitions and approaches to tourism planning
• Tourism and development
o The planning process in tourism
o Evolution of tourism planning theory and practice
o Tourism as a tool for development
• Growth and development
Growth vs Development: The Rostow Model
o Development indicators
• Planning and development of tourism in Portugal
o The planning and development system in Portugal
o Historical perspective and current scenario
• Analysis models of tourism development
o The Butler and Miossec models
the sustainable development of tourism
• Competitiveness of tourist destinations
o The Ritchie and Crouch model
o Planning and development of competitive destinations
o Resource management in competitive destinations

Digital pedagogy tools like Padlet and Menti and Escape rooms will be used and project-bsed learning methods will be applied.to evaluated activities. Student reflection and discussion will be stomulated using various techniques such as team-based learning. Student project developed in collaboration with UC Tourism Products and Markets, including common guest lectures to stimulate inter-generational mixing, exchange and reflection.

• Hall, P. (2002). Urban and Regional Planning (4th ed.). London: Routledge.
• Kastarlak, B. I., & Barber, B. (2014). Fundamentals of Planning and Developing Tourism. Pearson New International Edition. Harlow.
• Pearce, D. (1989). Tourist Development (2nd ed.), Longman, Harlow.
• Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. CABI, Oxon.
• Rostow, W. W. (1990). The Stages of Economic Growth. A Non-Communist Manifesto (3rd ed.). Cambridge University Press, Cambridge.
• Zhou, P. (2019). The Theory and Practice of China's Tourism Economy (1978–2017), Research Series on the Chinese Dream and China’s Development Path (Series). Springer, Singapore.