Class Publics and Audiences

CU to address the concepts of public and audience and meet the various theories about the media and public reception.

I.         Introduction to the Public: Public Opinion and publics 

II. PUBLIC AND AUDIENCES 

1. Distinction between publics and audiences: perspectives and authors, an evolution 

2. Historical perspectives (s) - authors, methodologies and connections 

3. Changes from the Birmingham School 

4. Publics as dynamic entities. 

5. Generational perspectives 

6. Participatory contexts 

7. Invisibles and emerging 

III. JOURNALISM AND ENTERTAINMENT 

1. Journalism audiences(s) 

2. Entertainment audiences and fan studies 

III. A DIGITAL AGE 

1. Public and cross-platform. 

2. Datification.

3. Dilemmas and future perspectives.

under development.

BABO, I. (2015). Espectadores e públicos activos. Vega: Lisboa. 

BRITES, M.J. (2015). Jovens e culturas cívicas: Por entre formas de consumo noticioso e de participação. Covilhã: Livros LabCom. ISBN: 978-989-654-199-6. doi: 10.13140/2.1.2141.0081

COSTA, P. R. (2020). Entre o ver e o olhar: ecos e ressonâncias ecrãnicas. Universidade do Minho. 

DAS, R., & YTRE-ARNE, B. (2018). A New Crossroads for Audiences and Audience Research: Frameworks for a Foresight Exercise. In R. Das & B. Ytre-Arne (Eds.), The Future of Audiences: A Foresight Analysis of Interfaces and Engagement. Cham: Palgrave.

Dewey, J. (1927). The public and its problems. Alan Swallow. 

ESQUENAZI, J.-P. (2006). Sociologia dos públicos, Porto: Porto Editora.

Mathieu, D., & Vengerfeldt, P. P. (2020). The Data loop of media and audience: How audiences and media actors make datafication work. MedieKultur: Journal of Media and Communication Research, 36(69), 116–138.