Class Política de Investimento e Internacionalização da Ciência Empresarial, Bancária e Financeira

The importance of International Trade in the world economy is undeniable. In this context, this curricular unit intends to be a necessary instrument for understanding the phenomena of globalization of markets and production that currently characterize the world economy, as well as being an instrument that allows us to understand investment policies and the flows of business internationalization, whether from a theoretical point of view, both from a practical point of view, as well as from its objectives, implications and modes.

• The new paradigms of International Trade
• International business environment Market characteristics.
• Differences between internationalization, globalization and globalization
• Motivations for business internationalization and ways of entering foreign markets
• Internationalization models
• Investment policy

The theoretical contents of the curricular unit will be exposed through illustrated classes, whenever possible with practical cases. Students will be motivated to apply the skills acquired through practical activities, including the analysis of case studies and spaces for debate. The evaluation will be carried out through the delivery of a written work on the subject of the curricular unit, with oral presentation The attendance and participation of students will be taken into consideration for the purposes of the global assessment (which will have a weighting in terms of global assessment). The contact times, continuous assessment and second season assessment of this UC may take place online/e-learning, via Moodle/Videoconference/ZOOM, in accordance with the rules in force at ULHT.

AFRICANO, Ana Paula; AFONSO, Óscar; FORTE, Rosa, BASTRO, Francisco B., ALVES, Rui Henrique e Miguel Fonseca (2018) Comércio Internacional Teorias, Políticas e Casos Práticos Editora: Edições Almedina | ISBN: 9789724075600

ARAÚJO, Cátia; BEAUCAMP, Martin; CARDEAL, Nuno; FARNER, Anders; LANGER, Tim; REIS, Ricardo; ULVIN, Martine Investimento Direto Estrangeiro (2014) (eBook) Editora: Universidade Católica Editora, | ISBN: 9789725404355

ERISMAN, Porter (2018) Six Billion Shoppers The Companies Winning The Global E-Commerce Boom Editora: Pan MacMillan, | ISBN: 9781509874774

FRIEDMAN, Milton e FRIEDMAN, Rose (2012) Liberdade para Escolher Editora: Lua de Papel, | ISBN: 9789892318424

JONES, Catherine (2018) China'S Challenge To Liberal Norms The Durability Of International Order Editora: Palgrave Macmillan, | ISBN: 9781137427601

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