Class Business Strategy and Competitiveness

Understand recent developments in strategic management. Analyze and outline an organization's strategy in a competitive environment. Understand the major issues of business strategy and competitiveness.

1 - Concepts about business strategy and competitiveness
2- Strategy: Evolution and instruments
3- Strategic Management Models
3.1. Conventional Strategic Management Models
3.2. The Balanced Scorecard
4- Perspectives for the evolution of strategic management
4.1. recent developments
4.2. internationalization
4.3. Innovation
4.4. Knowledge management

Teaching methodology:

-Theoretical-practical classes using recent information and communication technologies

-Questions for discussion

- Case analysis

- Tutorial follow-up

Classes will preferably be by Videoconference/ZOOM, in accordance with the rules in force at ULHT.

Assessment methodologies:

Individual work

Written test

Attendance and participation

• Hitt, Michael Ai; (2012), Strategic Management, 10^th Edition