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Presentation
Presentation
- Understanding communications in organizations context and understanding how to use communications resources
- Knowing how to apply management theories to internal communications Understanding the different strategies and logics in internal communications
- Knowing how to apply different communications resources to organizations trough the elaboration, implementation and avaliation of strategic organizations plans
- Internal communications applicable in terms of effectiveness and efficiency in specific cases
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT168-7040
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Internal Communications Introduction
- essence of internal communications
Internal Comunication Context
- Performance and decisions processes Integrated comunications specialties Information support, messages and audiences
Internal Communication
- Concepts
- Internal communication models Case Study
Internal Communication Methodology
- Communication Priciples
- strategic analyses and diagnostic
- Strategic plans management, preparation and implementation
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Objectives
Objectives
- Contextualize communications functions in an organization
- Understanding organizations as an open system in internal environments
- Global communications politics and it ¿s importance as a strategic asset in the context of internal communications
- Integrated communications as a strategic resource
- Understanding and frame strategic and internal communication plans
- Working on different communications techniques
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Teaching methodologies and assessment
Teaching methodologies and assessment
Moodle as a support tool for class
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References
References
- Pfeffer. (1998). The Human Equation: Building profits by putting people first. Boston, MA: Harvard. Business School Press.
- Remondes, J. (2011). Marketing Interno e Comunicac¿a¿o, Viseu, Psicosoma.
- Cowan, D. D. (2014). Strategic Internal Communication: How to Build Employee Engagement and Performance (1 edition). London: Kogan Page.
- CORNELISSEN, J. (2004). Corporate Communications, Theory and Pratice. Sage Publications Lda, London.
- Almeida, V. (2000). A comunicac¿a¿o interna na empresa. Lisboa, Praxis.
- Brum, A. M. (1994). Endomarketing: Estrate¿gias de Comunicac¿a¿o Interna para Empresas que Buscam a Qualidade e a Competitividade. Porto Alegre: Ortiz.
- Kunsch, Margarida. (1999). Gesta¿o integrada da comunicac¿a¿o organizacional e os desafios da sociedade contempora¿nea. Comunicac¿a¿o & Sociedade. no 32, Sa¿o Bernardo do Campo.
- Kunsch M. (2003). Planeamento de relac¿o¿es pu¿blicas na Comunicac¿a¿o integrada. Sa¿o Paulo: Summus.
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Office Hours
Office Hours
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Mobility
Mobility
No