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DegreeBachelor
Semesters6
Credits180
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Admission Conditions
Admission Conditions
Podem candidatar-se a este ciclo de estudos os que apresentem candidatura através do concurso institucional de acesso e tenham aprovação a uma das seguintes provas:- 11 História
or- 17 Matemática Aplicada às Ciências Sociais
or- 18 Português
National access competition/tender: Having completed the 12th grade; A grade higher than 95 points (range 0-200), in the following entrance exams: 11-History 17-Mathematics Applied to Social Sciences 18-Portuguese Entry competition/tender: Course changes; Transfers; Returns. In accordance with Decree 401/2007, of April 5. Special competition/tender for those over the age of 23: On completing 23 years of age by the 31st of December of the preceding year Those not entitled access to higher education (if they have undertaken and been approved in the entrance test for the college they want to enter, they are entitled to the referred access). Special competition/tender for higher education graduates and Diplomas in Specialized Technology: (In accordance with Decree-Law No. 393-B/99, of 2 October; In accordance with Ordinance No. 854-A/99, of 4 October; In accordance with Decree-Law No. 88/2006, of May 23).
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Knowledge, abilities and skills to be acquired
Knowledge, abilities and skills to be acquired
The Degree in Applied Communication offers an integrated acquisition of knowledge, skills and competences in the area of Communication and in the predominant areas of Advertising and Marketing. Through teaching practices centered on the student and his future needs in the job market, analyzes and debates from theoretical sources and successful cases are promoted as well research works and practical classes that integrate the subjects of the communication areas. In this context, the practical component of the Atelier with application of knowledge in the field and study visits with the aim of preparing students in the fields of knowledge and know-how as a guarantee of their professional success is highlighted. Noteworthy is the organization of conferences, with external guests, which allow a permanent update of the needs demanded by professional activities, through the exchange of impressions and feedback, essential for the improvement of learning. One of the main objectives of the Degree in Applied Communication is the promotion of extracurricular activities that disseminate the work of students, through external services and partnerships. Students attending this course can choose their professional area in the field of Applied Communication, developing in their academic training a knowledge and know-how that, in a balanced way, allows them to successfully enter the world of work and in pursuit of studies in subsequent study cycles.
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Objectives
Objectives
The Degree in Applied Communication presents a training plan that allows students to choose their area of expertise in the professional field. This Course provides students with integrated training in Communication, Advertising and Marketing, with the objective of training specialists with skills to analyze, develop and implement communication strategies and policies for companies and institutions (public, private and third sector). The cycle of studies includes a set of subjects of elementary theoretical and practical training that allow the future professional to act with scientific rigor, technological updating and communication management skills in the professional field of relations with internal and external audiences and in the communication of identity brand images.
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Study plan
Study plan
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1º Ano / Common Core
- [1º Semestre]
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Fundamentals of Marketing
6 ects -
History of the Media
7 ects -
Research Methodologies
5 ects -
Techniques of Written Expression
6 ects -
Theory of Advertising
6 ects
- [2º Semestre]
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Communication Models and Theories
6 ects -
Sociology of the Media and Public Opinion
5 ects -
Text and Discourse Analysis Methods
6 ects -
Theory of Public Relations
6 ects -
Sem Nome
7 ects
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2º Ano / Common Core
- [1º Semestre]
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Communication and Information Law
6 ects -
Strategic Marketing
6 ects -
Visual Culture
6 ects -
Sem Nome
6 ects -
Sem Nome
6 ects
- [2º Semestre]
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Consumer Behaviour
6 ects -
Creative Processes
6 ects -
Ethics and Media Responsibility
6 ects -
Operational Marketing
6 ects -
Semiotics of Advertising
6 ects
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3º Ano / Common Core
- [1º Semestre]
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Digital Marketing
6 ects -
Organizational Communication
6 ects -
Political Communication
6 ects -
Sem Nome
6 ects -
Sem Nome
6 ects
- [2º Semestre]
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Advertising Workshop
6 ects - Internship/Project
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Marketing Workshop
6 ects -
Public Relations Workshop
6 ects
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1º Ano / Common Core
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Options
Options
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Course Team
Course Team
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Career Opportunities
Career Opportunities
The graduate in Applied Communication will be able to exercise his professional activity in the implementation of communication strategies and policies in companies and public, private and third sector institutions. The Degree in Applied Communication ensures integrated training in the areas of Applied Communication, allowing the graduate to perform rigorously in the management of communication, both in social relations and in the professional field of relations with internal and external audiences, products, services and brands.
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Future Studies
Future Studies
The Degree in Applied Communication ensures the student a solid education, characterized by flexibility, diversity and updating that allows him in the future to attend postgraduate courses and master's degrees in the areas of specialization - Advertising, Public Relations and Marketing.
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Infrastructure and Equipment
Infrastructure and Equipment
Universidade Lusófona do Porto offers a variety of resources to support learning, such as classrooms with multimedia equipment, a library, ICT resources, educational and scientific equipment.
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Scientific Areas
Scientific Areas
Jornalismo e reportagem
Porto | Fac.Comunicação,Arquitetura, Artes e TI
Current Application Dates
Fees
Course Direction
Secretariat
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Telephone extension3182
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LocationSATA
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Service hours9h -17h
Agência de Avaliação e Acreditação do Ensino Superior
Graduation Requirements
Have completed a total of 180 ECTS.