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Formação Livre Liderança em Transformação Digital

Lisboa
Quem pretende liderar uma organização, independentemente da sua dimensão, necessita entender como o potencial do mundo digital pode potenciar os seus processos de negócio. Isso só é alcançável se souber conjugar duas peças estruturantes e que necessitam de... Ler mais

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Bolsas de Estudo PRR
Curso Integrado no Programa Impulso, PRR - Plano de Recuperação e Resiliência, com acesso a Bolsa de Estudo.
Formato do cursoA distância Horas80h Créditos7 ECTS
  • Apresentação

    Apresentação

    Quem pretende liderar uma organização, independentemente da sua dimensão, necessita entender como o potencial do mundo digital pode potenciar os seus processos de negócio. Isso só é alcançável se souber conjugar duas peças estruturantes e que necessitam de estar totalmente alinhadas: Estratégia de Negócio e Estratégia de Sistemas de Informação. A Pós-Graduação de - Liderança em Transformação Digital - capacita os alunos a ajudar a sua organização a liderar numa nova era assente numa economia maioritariamente digital, combinando os dois mundos: Negócio e Tecnologia. Irá entender neste curso: - o que são estratégias digitais e os 4 pilares fundamentais da Transformação Digital; - transformação das cadeias de valor; - modelos de negócio digitais; - o novo mundo das plataformas digitais; - o ciclo de vida infinito de um cliente para uma empresa; - o papel e os processos da inovação;. - quais as tecnologias que podem ser disruptivas e como ajudam na aceleração dos negócios Neste programa combinamos casos de estudo, aulas, discussões, apresentações práticas tecnológicas e projetos desafiantes para aprofundar o seu conhecimento das oportunidades e ameaças digitais que têm o poder de transformar o seu negócio.
  • Condições de Ingresso

    Condições de Ingresso

    As habilitações de acesso correspondem ao grau de licenciatura ou equivalente. Podem ainda ser admitidos à inscrição no curso não licenciados, mas detentores de um currículo profissional que seja reconhecido como atestando capacidade para a realização do curso tendo de ser avaliado pela coordenação do curso.
  • Competências

    Competências

    Incremento de competências nas seguintes áreas: - Gestão Empresarial, Marketing Digital, Economia - Gestão de Projeto, Gestão da Inovação - Gestão de Sistemas de Informação - Liderança , Gestão da Mudança - Inovação e Empreendedorismo
  • Objetivos

    Objetivos

    - Preparar líderes para aceder a posições de relevo no seio do mercado empresarial português e internacional - Potenciar o crescimento profissional de conhecimentos e competências em ambientes empresariais fortemente competitivos na economia digital - Preparar líderes com uma abordagem estruturada à transformação digital
  • Destinatários

    Destinatários

    - CEO, Administradores, Gerentes e Diretores Gerais - Executivos responsáveis pelo desenvolvimento da estratégia - Responsáveis de inovação (Chief Digital Officer, ...), áreas de negócio, desenvolvimento de produto, ... - Líderes funcionais em áreas como marketing, serviço ao cliente, operações, recursos humanos e SI/TI
  • Programa

    Programa

    • [Anual]
    • A Transformação Digital: as novas Cadeias de Valor, os 4 Pilares de mudança, os Modelos de Negócios 2 ects
    • Clientes: criar valor do Marketing Digital ao Customer Experience 1 ects
    • Dados: um ativo de negócio 1 ects
    • Inovação: nas startups e nas grandes empresas 1 ects
    • Seminários Empresariais 0 ects
    • Startup Toolkit - Modelos e Técnicas para passar da Ideia à Prática 1 ects
    • Tecnologias: aceleradores disruptivos 1 ects

Centro Universitário

Lisboa | Esc.Comunicação, Arquitetura, Artes e TI
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Direção do Curso

Dr. Rui Ribeiro

Secretariado

Lurdes Oliveira

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