A Captação de Eventos e O Impacto do Setor
A decorrer no âmbito da Pós-Graduação de Gestão de Eventos
Rob Davidson é uma das 25 figuras mais importantes nos setores de eventos na Europa. Responsável durante 15 anos para análise das tendências a 10 anos para o setor, é hoje uma das figuras mais conhecidas do setor e convidado pelo mundo inteiro para partihar seu conhecimento da área. Desloca-se a Portugal a convite da Pós-Graduação de Gestão de Eventos para lecionar uma Master Class. Um Evento a não perder para profissionais de eventos, gestores de venues, hoteleiros, professores e todos aqueles que de algum modo operam no setor.
Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the meetings and events industry.
His main areas of expertise are conferences and incentive travel, and he has written seven books on these themes, including his latest publication, Business Events.
He has carried out research projects for a number of major organisations including the Poland Convention Bureau, the Ireland National Tourism Development Authority, and the Society for Incentive Travel Excellence.
He is regularly invited to speak at international conferences on themes linked to business events, in particular to present the results of his ongoing research into conference industry trends. Rob also teaches as a Visiting Professor in five European universities, where he educates and inspires Events Management and Tourism Management students every year.
In 2015, he was awarded a Doctorate from the University of Greenwich for his thesis, entitled ‘Technological and Demographic Factors as Agents of Change in the Development of Business Events’.
In 2016, he won the Best Conference Speaker award at the Global Event Awards.
In 2017, he was awarded the Lifetime Achievement Award at the IBTM WORLD exhibition in Barcelona.