Mafalda Luísa De Almeida Serra Patuleia

Mafalda Luísa De Almeida Serra Patuleia


I'm Mafalda Patuleia and my passion is travel and getting to know other cultures. From an early age, I realized that tourism would be my field of study and knowledge. I earned my degree in Tourism at the INP- Instituto Superior de Novas Profissões, and later I did my Master's in Communication, Culture, and Information Technologies at the Sociology Department of the ISCTE – Institute University of Lisbon, with a thesis on Tourism. I later completed my Ph.D. at Algarve University with a thesis on "Residential tourism, integrated resorts, and motivations: the case of the West region". I have over 24 years of teaching experience and have made some contributions to the scientific literature with publications in indexed scientific journals and authorship of book chapters and conference proceedings, case studies, and working papers. Today I'm the head of the Tourism Department at the University of Lusófona, director of the Bachelor in Tourism, and director of the Master in Development and Management of Tourism Destinations. I coordinate the work placements for all the students in the Tourism program. I’m a researcher at the INTREPID LAB/CETRAD and in the GOVCOPP - Research Unit on Governance, Competitiveness and Public Policies (Aveiro University) with an interest in areas such as lifestyle entrepreneurs, second homes, short-term rental, and competitiveness of tourism destinations. I’m married and have a daughter. My main hobby is traveling, and I have already been to over 40 countries. Orcid: 0000-0002-8401-1860


  • Doutoramento
  • Mestrado
  • Licenciatura
  • Bacharelato


Artigo em revista

  • 2024-04-09, Entrepreneurial Passion: A Key Driver of Social Innovations for Tourism Firms, Entrepreneurship Research Journal
  • 2023-12, Digital nomads' willingness to stay. A combined analysis of SEM and fsQCA results, Journal of Tourism and Services
  • 2023-10-16, Developing sustainable business models: local knowledge acquisition and tourism lifestyle entrepreneurship, Journal of Sustainable Tourism
  • 2023-03-22, (Re)defining Entrepreneurship in a Post-Pandemic Context, Social Sciences
  • 2023, Accommodation selection criteria used by short term rental clients: an empirical approach to the Portuguese case , International Journal of Procurement Management
  • 2022-12-09, Burnout in hostels: How it shapes workers’ perceptions of human resources practices, Problems and Perspectives in Management
  • 2022-11-28, Financial Objectives and Satisfaction with Life: A Mixed-Method Study in Surf Lifestyle Entrepreneurs, Social Sciences
  • 2022-07-13, Editorial: Developing Lifestyle Entrepreneurship for Sustainable Destinations, Frontiers in Psychology
  • 2022-05-23, Inclusive Tourism: Assessing the Accessibility of Lisbon as a Tourist Destination, Tourism and Hospitality
  • 2022, Creative Tourism and Mobile Apps: A Comparative Study of Usability, Functionality and Creativity of Travel Apps, International Journal of Hospitality & Tourism Systems
  • 2021-06-01, Attitudes of Local Population Towards the Impacts of Tourism Development: Evidence From Czechia, Frontiers in Psychology
  • 2021-02-24, Post-pandemic recovery strategies: revitalizing lifestyle entrepreneurship, Journal of Policy Research in Tourism, Leisure and Events
  • 2021-02-02, Retaining tourism lifestyle entrepreneurs for destination competitiveness, International Journal of Tourism Research
  • 2021, Selecting lifestyle entrepreneurship recovery strategies A response to COVID-19 pandemic, Tourism and Hospitality Research
  • 2021, Creative Tourism Destination Competitiveness: An Integrate ..., Creative Industries Journal
  • 2020-12-25, Transforming local knowledge into lifestyle entrepreneur’s innovativeness: exploring the linear and quadratic relationships, Current Issues in Tourism
  • 2020-11-11, The Impacts of Tourism on Cultural Identity on Lisbon Historic Neighbourhoods, Journal of Ethnic and Cultural Studies
  • 2020-06-26, Developing poor communities through creative tourism, Journal of Tourism and Cultural Change
  • 2019-12-15, Shared Value Creation and local communities development: The role of cooperation as an antecedent, Revista Portuguesa de Estudos Regionais
  • 2019, Nautical tourism - research perspectives, politics, and practices, Managing, Marketing, and Maintaining Maritime and Coastal Tourism
  • 2014, Tourism marketing: factors influencing tourist satisfaction and confidence in Manaus , Tourism and Hospitality International Journal
  • 2012, Sustainable Marketing geared towards Local Communities: the Serra da Estrela Tourism Development Centre , Journal of Tourism and Development
  • 2012, Below and above the surface: urban geotourism on the Lisbon underground public transport , Revista de Turismo e Desenvolvimento
  • 2011, Residential tourism and integrated resorts in the western tourism development cluster: development strategies , Algarve Magazine
  • 2011, Residential Tourism: conceptual contributions to its analysis , International Journal of Management and Communication
  • 2011, Between the Surface and the Underground: A Proposal for Urban Geotourism Routes in Lisbon , Revista Tourism and Management Studies
  • 2008, Geotourism: a way of interpreting the tourist space from the natural to the urban , Journal of Tourism and Development


  • 2019, Managing, Marketing, and Maintaining Maritime and Coastal Tourism, Patuleia, Mafalda, IGI Global
  • 2013, MBA Júnior, Patuleia, Mafalda, Bnomics

Capítulo de livro

  • 2023, Reuse of Unoccupied Religious Monuments for Tourist Accommodation: Santa Maria da Ínsua (North of Portugal), In Placemaking and Cultural Landscapes , Springer Nature Singapore
  • 2022, Tourism and spirituality: building the tourism of the future, An assessment of health as a soft infrastructure for tourism: a case study of Mauritius, Edward Elgar Publishing
  • 2017, Approaches to residential tourism and integrated resorts, Tourism Planning and Development, 1, 1, Lidel
  • 2013, Sustainable tourism: a necessary development model , Organisational Excellence, 1, 1, Bnomics

Artigo em jornal

  • 2013, Air Transport and Tourism: The Low Cost Paradigm. , Tourism and Hospitality International Journal

Artigo em conferência

  • 2019, The competitiveness of Creative Tourism Destinations. , 3ª Conferencia Creatour
  • 2018, The imagery of domestic tourism in Indonesia, X Congresso Português de Sociologia
  • 2011, From integrated resorts to sustainability issues: a conceptual approach , Congresso Nacional de Turismo e Ambiente

Resumo em conferência

  • 2020-11, Creative Tourism entrepreneurship and the development of tourism destinations, XII Congresso Internacional de Turismo – The Image and Sustainability of Tourism Destinations


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