Docente
Maria De Lurdes Marques Amorim De Araújo Faria Sarmento

Resume

Maria Sarmento is a researcher at CEOS, P. Porto. She holds a degree in Sociology from Porto University; a Master's in Business Administration (specialization in Marketing) from Minho University; a Ph.D. in Marketing and Strategy from Minho University; and a post-doc from Nova SBE, Lisbon, and Open University Business School, UK. She worked for 23 years at AEP - Portuguese Business Association as the Head of the Image and Communication Department and Marketing Director. She has published work in Industrial Marketing Management (2015, 2018, 2024) European Journal of Marketing (2019), Journal of Business and Industrial Marketing (2015), Journal of Retailing and Consumer Services (2019), Education and Training (2016), Journal of Convention and Event Tourism (formerly Journal of Convention and Exhibition Management) (2015), Journal of Promotion Management (2016), International Review on Public and Nonprofit Marketing (2023), and Portuguese Journal of Marketing (2014). She presented several papers at international conferences, such as EMAC - European Marketing Academy Conference, IMP - Industrial Marketing and Purchasing Conference, and Academy of Marketing Science World Marketing Congress. She works as a reviewer for several international journals, such as the Journal of Business and Industrial Marketing, the European Journal of Marketing, the International Journal of Contemporary Hospitality Management, and the Journal of Convention & Event Tourism.

Graus

• Pós-doutoramento
  Pós-doutoramento: Innovation in industrial markets
• Licenciatura
  Licenciatura em Sociologia
• Mestrado
  Mestrado em Gestão de Empresas com especialização em Marketing
• Doutoramento
  Doutoramento em Marketing e Estratégia
• Postgraduate Certificate
  Post-doc: Innovation in industrial markets

Publicações

Journal issue

• Social Marketing and Sustainable Development Goals (SDGs)

Journal article

• 2024-04, From organizational ambidexterity to organizational performance: The mediating role of value co-creation, Industrial Marketing Management
• 2023-07-27, Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations, International Review on Public and Nonprofit Marketing
• 2019-09-09, Trade fairs as engagement platforms: the interplay between physical and virtual touch points, European Journal of Marketing
• 2019-09, Consumption dynamics during recession and recovery: A learning journey, Journal of Retailing and Consumer Services
• 2018-08, The evolving role of trade fairs in business: A systematic literature review and a research agenda, Industrial Marketing Management
• 2016-08-08, Predicting entrepreneurial motivation among university students, Education + Training
• 2016-06-17, Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study, Journal of Promotion Management
• 2015-10-02, Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?, Journal of Convention & Event Tourism
• 2015-06, A relationship marketing perspective to trade fairs: insights from participants, Journal of Business & Industrial Marketing
• 2015-01, Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes, Industrial Marketing Management
• 2009, Marketing Relacional: conceitos e desafios, Revista Portuguesa de Marketing

Thesis / Dissertation

• 2011, PhD, A relationship marketing perspective to B2B trade fairs: The role of socialization episodes
• 1998, Master, The role of trade fairs in companies' marketing strategy
• 1989, Degree, Companies absenteeism: a case study

Book

• 2014, B2B interactions at trade fairs and relationship quality: A conceptual approach, Sarmento, M.; Simões, C.; Farhangmehr, M.

Book chapter

• 2022, Private label and national brands: a dive into consumers' minds and wallets, Consumer first-marketing: cuidar al cliente como leitmotiv empresarial, Colección de libros de la Cátedra Fundación Ramón Areces
• 2020, Consumer Behavior during Recessions: A Qualitative Approach: An Abstract, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
• 2019, Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
• 2019, Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
• 2018, Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors, Advances in National Brand and Private Label Marketing, Springer International Publishing
• 2014, B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach, Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, Emerald Group Publishing Limited

Working paper

• 2008, Marketing relacional: conceitos e desafios

Conference abstract

• 2023, Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract, World Marketing Congress
• 2023, The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance, Global Marketing Conference at Seoul
• 2023, Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter?, European Marketing Academy Annual Conference (EMAC)
• 2020-07, Es el comportamiento del consumidor más o menos responsable en una situación de crisis económica? Un estudio longitudinal del caso de Portugal. Paper presented in XIX International Congress on Public and Nonprofit Marketing
• 2019-09, Marcas de fabricante versus marcas de distribuidor: hacia una mejor comprensión dela actitud del consumidor. Paper presented in AEMARK- XXXI Congreso Internacional de Marketing
• 2019-07, Consumer behavior during recessions: a qualitative approach. Paper presented in Academy of Marketing Science World Marketing Congress
• 2019-05, Consumer attitudes towards private labels and national brand promotions: effects of price and personality-related variables. Paper presented in EMAC 2019 Annual Conference
• 2019, The implications of sustainability for marketing departments and marketing professional: a theoretical perspective. Paper presented in 8 th International Conference on Social Responsibility, Ethics, & Sustainable Business
• 2018-07, Consumer attitudes during periods of economic downturn: embodying responsible behaviours. Paper presented in Research on National Brand and Private Label Marketing International Conference
• 2018, Trade fairs, trade shows and exhibitions: A literature review. Paper presented in AMS World Marketing Congress 2018
• 2018, Interactions with existing and potential customers: The role of physical and virtual trade fairs. Paper presented in AMS World Marketing Congress 2018
• 2018, Consumer attitudes during recessions: an opportunity for retailers. Paper presented in EMAC 2018
• 2018, Re-thinking trade fairs: A literature review and research agenda. Paper presented in AMA Winter Academic Conference
• 2016, Understanding interactions at B2B trade fairs: the role of physical and virtual platforms. Paper presented in EMAC 2016
• 2016, Virtual trade fair receptiveness in B2B markets: an exploratory study. Paper presented in GIKA Conference
• 2015, Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference, Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference
• 2015, Visitors’ main reasons for interaction with important suppliers at B2B trade fairs: An exploratory study. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference
• 2015, Predicting the entrepreneurial motivation among higher education students: The role of entrepreneurship education. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference
• 2015, Business relationships in the context of B2B trade fairs: a qualitative study. Paper presented in San Francisco International Business and Education Conference
• 2013, Receptivity to advertising in social networks: an empirical replication with Portuguese users. Paper presented in ICMC 2013 – International Conference of Marketing & Consumer Behaviour
• 2012, The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in EMAC Conference
• 2010, The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in 26th IMP-Industrial Marketing and Purchasing Conference
• 2010, B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Paper presented in The Global Marketing Conference
• 2009, Buyer-Seller Interactions and Relationship Quality: The Trade Fair Context. Paper presented in XIX Jornadas Hispano Lusas de Gestión Científica
• 2009, Buyer-Seller Interactions and Relationship Development: The Trade Fair Context. Paper presented in 38th EMAC Conference
• 2008, Interacções entre Compradores e Vendedores em Mercados Industriais: Implicações no Desempenho Relação. Paper presented in 2º Encontro Luso-Brasileiro de Estratégia