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Disciplina Transmedia e Novas Linguagens

  • Apresentação

    Apresentação

    This class is theoretical and practical, with an alternation between class presentations, demonstration and participatory methods.

    The pedagogical objectives are:

    a) Knowledge level:

    - Define and characterize transmedia storytelling and transmedia marketing,

    - Understand the key concepts associated with transmedia storytelling,

    - Know several of the most significant examples of transmedia in different genres.

    - Create awareness of different production possibilities within transmedia

     

  • Conteúdos Programáticos

    Conteúdos Programáticos

    Define and characterize transmedia storytelling and transmedia marketing,

    - Understand the key concepts associated with transmedia storytelling,

    - Know several of the most significant examples of transmedia in different genres.

    - Create awareness of different production possibilities within transmedia

    The distributed evaluation includes an individual project (transmedia storytelling case study analysis) and a group project (transmedia marketing plan):

  • Objetivos

    Objetivos

    The areas of intervention chosen for the scope of the syllabus covered in the discipline are in line with the objectives of advanced training in the 2rd year of the CAM course, aiming to complement the knowledge provided to students in other previous disciplines, and enhance the adoption of strategies of communication, artistic conception and production differentiated from the strictly cinematographic and television paradigms taught in other Curricular Units of the degree.

  • Metodologias de ensino e avaliação

    Metodologias de ensino e avaliação

    Develop the transmedia marketing plan for the fiction film/TV project,

    Communicate in a clear and coherent manner the issues that constitute the programme.

     

    I

  • Bibliografia principal

    Bibliografia principal

    • Bernardo, N. (2011). The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. Beactive Books. 

    • Dowd, T.; Fry, M.; Niederman, M.; Steiff, J. (2013). Storytelling Across Worlds. Focal Press.

    • Field, S. (2007) Screenplay: The Foundations of Screenwriting. New York, NY: Bantam Bell – Random House Inc.

    • Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York & London: New York University Press.

    • Jenkins, H. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York, NY: New York University Press.

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