Disciplina Transmedia e Novas Linguagens

This class is theoretical and practical, with an alternation between class presentations, demonstration and participatory methods.

The pedagogical objectives are:

a) Knowledge level:

- Define and characterize transmedia storytelling and transmedia marketing,

- Understand the key concepts associated with transmedia storytelling,

- Know several of the most significant examples of transmedia in different genres.

- Create awareness of different production possibilities within transmedia

Define and characterize transmedia storytelling and transmedia marketing,

- Understand the key concepts associated with transmedia storytelling,

- Know several of the most significant examples of transmedia in different genres.

- Create awareness of different production possibilities within transmedia

The distributed evaluation includes an individual project (transmedia storytelling case study analysis) and a group project (transmedia marketing plan):

Develop the transmedia marketing plan for the fiction film/TV project,

Communicate in a clear and coherent manner the issues that constitute the programme.

I

• Bernardo, N. (2011). The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. Beactive Books. 

• Dowd, T.; Fry, M.; Niederman, M.; Steiff, J. (2013). Storytelling Across Worlds. Focal Press.

• Field, S. (2007) Screenplay: The Foundations of Screenwriting. New York, NY: Bantam Bell – Random House Inc.

• Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York & London: New York University Press.

• Jenkins, H. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York, NY: New York University Press.