Class Scenarios for Society

Curricular unit that has the purpose of introducing a scientific perspective in the observation, understanding and development of project exercises, within the scope of material culture.

• Scenarios for Society: an Eco-Design perspective. Green washing vs project strategies in different stages of the Product's Life Cycle. Design precedents.
• Scenarios for Society: a Bio-Design perspective. Design precedents. Speculative vs commercial design: research vs opportunities.
• Scenarios for Society: a Mass Customization perspective. Context analysis. Incidence of concrete Mass Customization strategies at different stages of Product¿s Life Cycle.
• Scenarios for Society: a Social perspective. Precedents in different world economies. Incidence of concrete strategies aimed at Social Sustainability at different stages of Product¿s Life Cycle.
• Scenarios for Society: consumerism (un)sustainability. Fast Food vs Slow Design. Objectives and strategies for a new consumption model.
• Scenarios for Society: Nanotechnology ¿ Research vs Speculation. Design precedents analysis: Speculative vs commercial design, research vs opportunities.
• Scenarios for Society: relationships and differences.

The teaching and assessment methodology is conditioned by the modules of a class, in which one must distinguish phases of presentation of theoretical concepts, presentation of "Case Studies" and analysis and discussion of contents.

The exposed contents, the exercises, as well as the results obtained, result from methodologies oriented towards mastering the "Creative Cycle" concept, that the processes offer, and which boils down to a cycle of four creative moments, translated into ability to identify relevant texts, the ability to extract and formulate abstractions, the ability to observe and reflect on objective realities through abstractions, and finally the ability to complete the cycle, creating new "objects".

• McDonough, W. & Braungart, M. (2002). Cradle to Cradle: Remaking the way we make things. New York, NY: North Point Press.
• Myers, W. (2012). Bio Design: Nature, science, creativity. London: Thames & Hudson.
• Architecture for Humanity (2006). Design like you give a damn. New York, NY: Metropolis Books.
• Koren, L. (2008). Wabi-Sabi. Point Reyes, CA: Imperfect Publishing.
• Tseng, M.M. & Piller, F.T. (2003). The Customer Centric Enterprise; Advances in Mass Customization and Personalization. Berlin Heidelberg: Springer Verlag.