Docente
João Pedro Valente Da Silva Africano Portugal

Resume

João Pedro Valente da Silva Africano Portugal holds a PhD in Tourism from the University of the Algarve (2023), a Master’s degree in Digital Marketing from the European University (2014), and a Bachelor’s degree in Corporate Communication from the Miguel Torga Higher Institute (2012). He is currently an Assistant Professor at the Manuel Teixeira Gomes Higher Institute (ISMAT) and a trainer in communication and marketing at the Tourism of Portugal schools. He has received professional distinctions and has participated in multiple research and development projects. His area of expertise lies within the Social Sciences, with a strong focus on Communication and Tourism Marketing, particularly on themes such as consumer commitment, trust, and motivations. He is currently an integrated member of CIDEHUS – the Interdisciplinary Centre for History, Cultures and Societies, and a collaborating member of the Centre for Research, Development, and Innovation in Tourism (CiTUR) and INTREPID LAB – Research for Business and Society (CETRAD). His current research focuses on the application of artificial intelligence tools in the tourism and hospitality ecosystem, an area in which he leads research groups in more than ten countries.

Graus

• Mestrado
  Digital Marketing
• Licenciatura
  Corporate Communication
• Doutoramento
  Tourism
• Curso de doutoramento (conclusão de unidades curriculares)
  Tourism Management
• Outros
  Basic ICT Skills Level 2

Publicações

Artigo em revista

• 2023, PERSISTING WITH OR REINVENTING MUSIC FESTIVALS?, Tourism Culture & Communication
• 2022, Decisions on participation in music festivals: an exploratory research in Portugal

Tese / Dissertação

• 2023, Doutoramento, Participation in music festivals: publics and contexts
• 2014, Mestrado, The Digital Loyalty Formation Process

Livro

• 2025, Gestão do Turismo: Gestão de Eventos e Experiências de Lazer, Mota, Luís; Portugal, Miguel Nuno; Portugal, João, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, Gestão do Turismo : Marketing Digital e Relacional, Portugal, João, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2019, E-Book Turismo 2020 - Propostas de uma nova geração, Correia, Antónia, Universidade Europeia
• 2018, Event Management (Globalization Challenges - Business Keys), Portugal, João Pedro; Portugal, Miguel Nuno; Caetano, Joaquim, Escolar Editora

Capítulo de livro

• 2022, Hoping to Bring Culture to the Algarve, Turismo no Algarve, segredos por revelar, Escolar Editora
• 2022, Challenges for Urban Tourism in a Post-Pandemic World, Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic, IGI Global

Edição de livro

• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes

Entrada de dicionário

• 2020, Tourism and Hospitality from A to Z

Resumo em conferência

• 2025, Validation of the TPAI Scale – Tourism Profession and Artificial Intelligence, TMS ALGARVE 2025: Technology and Sustainability Challenges in Tourism, Hospitality, and Management