Teacher
João Pedro Portugal

Resume

João Pedro Valente da Silva Africano Portugal holds a PhD in Tourism from the University of the Algarve (2023), a Master’s degree in Digital Marketing from the European University (2014), and a Bachelor’s degree in Corporate Communication from the Miguel Torga Higher Institute (2012). He is currently an Assistant Professor at the Manuel Teixeira Gomes Higher Institute (ISMAT) and a trainer in communication and marketing at the Tourism of Portugal schools. He has received professional distinctions and has participated in multiple research and development projects. His area of expertise lies within the Social Sciences, with a strong focus on Communication and Tourism Marketing, particularly on themes such as consumer commitment, trust, and motivations. He is currently an integrated member of CIDEHUS – the Interdisciplinary Centre for History, Cultures and Societies, and a collaborating member of the Centre for Research, Development, and Innovation in Tourism (CiTUR) and INTREPID LAB – Research for Business and Society (CETRAD). His current research focuses on the application of artificial intelligence tools in the tourism and hospitality ecosystem, an area in which he leads research groups in more than ten countries.

Graus

• Master's Degree
  Digital Marketing
• Licenciate Degree
  Corporate Communication
• Doctorate
  Tourism
• Doctoral Degree (completion of coursework)
  Tourism Management
• Others
  Basic ICT Skills Level 2

Publicações

Preprint

• 2026-03-31, Residents’ Perceptions of Multicultural Human Resources in Tourism and Hospitality: An Initial Psychometric Assessment

Journal article

• 2023, PERSISTING WITH OR REINVENTING MUSIC FESTIVALS?, Tourism Culture & Communication
• 2022, Decisions on participation in music festivals: an exploratory research in Portugal

Thesis / Dissertation

• 2023, PhD, Participation in music festivals: publics and contexts
• 2014, Master, The Digital Loyalty Formation Process

Book

• 2025, Gestão do Turismo : Marketing Digital e Relacional, Portugal, João, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2019, E-Book Turismo 2020 - Propostas de uma nova geração, Correia, Antónia, Universidade Europeia
• 2018, Event Management (Globalization Challenges - Business Keys), Portugal, João Pedro; Portugal, Miguel Nuno; Caetano, Joaquim, Escolar Editora

Book chapter

• 2022, Hoping to Bring Culture to the Algarve, Turismo no Algarve, segredos por revelar, Escolar Editora
• 2022, Challenges for Urban Tourism in a Post-Pandemic World, Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic, IGI Global
• 2022, A esperança de trazer cultura para o Algarve, Turismo no Algarve, segredos por revelar, Escolar Editora

Edited book

• 2025, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, 1, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, 1, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, 1, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, 1, ISMAT Instituto Superior Manuel Teixeira Gomes
• 2025, 1, ISMAT Instituto Superior Manuel Teixeira Gomes

Book review

• Book review of Assen, H., Cavagnaro, E., Losekoot, E. and Yeoman, I. (eds.) (2026). The Future of Hotels: Creating What’s Next. Channel View Publications. 344 pp. ISBN: 978-1-84541-970-7.

Dictionary entry

• 2020, Tourism and Hospitality from A to Z

Report

• 2026-03-04, Executive Report - Impact Study European Cross Country Championships, Lagoa - 2025

Conference paper

• 2025-11-27, Perception and Willingness to Accept Artificial Intelligence in Tourism and Hospitality: Demographic Analysis of Sector Workers in Portugal, ITC'25 - 17th International Tourism Conference

Conference abstract

• 2025, Validation of the TPAI Scale – Tourism Profession and Artificial Intelligence, TMS ALGARVE 2025: Technology and Sustainability Challenges in Tourism, Hospitality, and Management