Docente
Mafalda Teles De Moura E Roxo Espirito Santo

Graus

• Doutoramento
  Gestão
• Mestrado
  Mestrado em Marketing
• Licenciatura
  Licenciatura em Línguas e Relações Internacionais
• Licenciatura
  Frequência da Licenciatura em Biologia (não conferente de grau)

Publicações

Artigo em revista

• 2018-12-01, Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research, Asian Journal of Business Research

Tese / Dissertação

• 2014, Mestrado, Export performance : the case of the exports of cork stoppers from Portugal to emergent economies

Capítulo de livro

• 2023, The Impact of Surprise Elements on Customer Satisfaction
• 2022, Organisation, Classification and Analysis of Online Reviews Directed to Retail in the Municipality of Porto, Smart Innovation, Systems and Technologies, Springer Nature Singapore
• 2020, “I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps, Augmented Reality and Virtual Reality, Springer International Publishing
• 2020, Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps?, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
• 2017, The Evolution of Azuma's Augmented Reality-- An Overview of 20 Years of Research, Springer International Publishing

Artigo em conferência

• The influence of internal and external variables in the export performance
• The evolution of azuma’s augmented reality-an overview of 20 years of research
• 2024, Sustainable Tourism e-Communication Impact on Tourism Behavior