Docente
Paula Rita Brito Vitorino De Carvalho

Resume

Holds a PhD in Management, specializing in Marketing, from the University of Évora. She has a master's degree in Management and Industrial Strategy from the Instituto Superior de Economia e Gestão (ISEG). She has a postgraduate degree in Marketing from the ISG Business & Economics School and a degree in Public Relations and Advertising from the Instituto Superior de Novas Profissões (INP). Teaches Marketing at the Universidade Lusófona de Humanidades e Tecnologias (ULHT) in undergraduate and master's courses, supervises and is the examiner for master's dissertations and has taught marketing subjects in higher education since 1996. Has carried out consultancy and training projects in the commercial and marketing areas for companies and is the author of scientific articles in scientific journals.

Graus

• Doutoramento
  Management
• Mestrado
  Management and Industrial Strategy
• Pós-Graduação
  Marketing
• Licenciatura
  Public Relations and Advertising

Publicações

Journal article

• 2020-03, Factors influencing healthy food choices of university students, Biomedical and Biopharmaceutical Research Journal
• 2019, O valor da marca: Instituto Superior Politécnico Católico de Benguela (Angola)/ The value of the brand: Instituto Superior Politécnico Católico de Benguela (Angola)
• 2018, O plano de marketing na produção das companhias de vinho em Portugal/ The marketing plan in the production of wine companies in Portugal
• 2016, Territorial marketing in Parque das Nações: diagnosis of the resident population in Centieira Street

Thesis / Dissertation

• 2018, Master, O plano de marketing: construção e aplicação do estudo a uma empresa do setor da restauração/ The marketing plan: construction and application of the study to a company in the restaurant sector
• 2017, Master, O valor da marca em instituições do ensino superior na perspetiva do consumidor. Caso prático: Instituto Superior Politécnico Católico de Benguela
• 2012, PhD, O plano de marketing nas empresas vitivinícolas portuguesas
• 1999, Master, As relações comerciais entre Portugal e Espanha no período de 1990-1996: análise da competitividade e das estratégias ao nível dos principais produtos e empresas

Book

• 2022, Plano de marketing e marketing digital na hotelaria e turismo. Lisboa/ Marketing and digital marketing plan in hospitality and tourism. Lisbon, Rita Vitorino de Carvalho