Docente
Paulo Jorge Quaresma Ferreira

Resume

Paulo Ferreira holds a degree in Sociology and a Master’s degree in Communication Sciences. He is an assistant researcher at CICANT and a lecturer in the Department of Media and Communication at Universidade Lusófona. His research and professional work focus on the digital transformation of higher education, Human–Computer Interaction and the use of Generative AI in academic and institutional contexts. He is currently pursuing a PhD at the School of Digital Technologies at Tallinn University, where his research explores the relationship between people, emerging technologies and digitally mediated experiences. Tallinn University’s doctoral programme in Information Society Technologies includes research areas connected with interaction design, digital learning and human-centred computing. At Universidade Lusófona, he leads and coordinates innovation, digital learning and IT-related initiatives, working with multidisciplinary teams on the development and implementation of technology-enabled solutions. His work combines project management, institutional innovation, team coordination and the practical application of emerging technologies. He has participated in several Portuguese and European research and innovation projects and is responsible for the implementation of the DC4EU project at Universidade Lusófona, with a particular focus on digital identity, digital wallets, verifiable credentials and interoperability in higher education.

Graus

• Licenciatura
  Sociologia
• Mestrado
  Ciências da Comunicação: Audiovisual, Multimedia e Interactividade

Publicações

Journal article

• 2020-07, Respostas do ensino superior português à pandemia de covid-19: o caso da Universidade Lusófona, Alameda
• 2020-05-28, As telenovelas portuguesas: a adoção de inovações no contexto de uma cultura de produção audiovisual, Media & Jornalismo
• 2020, Respostas do ensino superior Português à pandemia de COVID-19, Alameda - Revista de Educação, Artes e ciências
• 2017-09-08, IMPROVING PRENATAL HEALTH COMMUNICATION: ENGAGING MEN VIA E-HEALTH, PEOPLE: International Journal of Social Sciences
• 2011, Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising, Journal of Eye Tracking, Visual Cognition and Emotion nº 01 (2011)
• 2011, Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising, Journal of Eye Tracking, Visual Cognition and Emotion

Book chapter

• 2021, Design Teaching and Learning in Covid-19 Times: An International Experience, Springer International Publishing

Conference paper

• 2025-07-01, REVISITING BLOOM’S 2 SIGMA PROBLEM WITH GENERATIVE AI AGENTS: APPLYING THE MOLLICK PROMPT MODEL TO SPECIFIC KNOWLEDGE UNITS, EDULEARN25
• 2022-11, FACE DRAWING: AN EXPERIMENTAL APPROACH TO DISTANCE LEARNING USING OPEN EDX
• 2020-11, DESIGN TEACHING IN COVID-19 TIMES: CHALLENGES AND METHODOLOGIES
• 2011-09-22, Social Network Analysis as na indicator of social well-being: The case of a children learning community, EU Kids Online 2011
• 2011-09, Shifts of attention on the web: The role of verbal emotional cues, EMAC Regional Conference