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Class Project

  • Presentation

    Presentation

    The objective of this UC is to prepare students for the development of an applied project. Students should translate into practice the theoretical and methodological knowledge they acquired during the master's degree. The preparation, conduction and writing of a project will allow them to critically evaluate a real and concrete context in the universe of Communication Sciences, Marketing and Digital Media.

  • Code

    Code

    ULHT6354-1919
  • Objectives

    Objectives

    The completion of this UC ensures that the student is able to:

    - Identify, in terms of research, a problem detected in the universe of Communication Sciences, Marketing and Digital Media;

    - Gather literature and use theories and empirical evidence to formulate hypotheses;

    - Choose the most appropriate analysis methodologies;

    - Analyze intervention results;

    - Write a report that systematizes the results and that is easily interpreted and can be used by agents associated with the areas in question

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