Class Internal Communication

• Understanding communications in organizations context and understanding how to use communications resources
• Knowing how to apply management theories to internal communications Understanding the different strategies and logics in internal communications
• Knowing how to apply different communications resources to organizations trough the elaboration, implementation and avaliation of strategic organizations plans
• Internal communications applicable in terms of effectiveness and efficiency in specific cases

Internal Communications Introduction

• essence of internal communications

 Internal Comunication Context

• Performance and decisions processes Integrated comunications specialties Information support, messages and audiences

Internal Communication

• Concepts
• Internal communication models Case Study

Internal Communication Methodology

• Communication Priciples
• strategic analyses and diagnostic
• Strategic plans management, preparation and implementation

Moodle as a support tool for class

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• Remondes, J. (2011). Marketing Interno e Comunicac¿a¿o, Viseu, Psicosoma.
• Cowan, D. D. (2014). Strategic Internal Communication: How to Build Employee Engagement and Performance (1 edition). London: Kogan Page.
• CORNELISSEN, J. (2004). Corporate Communications, Theory and Pratice. Sage Publications Lda, London.
• Almeida, V. (2000). A comunicac¿a¿o interna na empresa. Lisboa, Praxis.
• Brum, A. M. (1994). Endomarketing: Estrate¿gias de Comunicac¿a¿o Interna para Empresas que Buscam a Qualidade e a Competitividade. Porto Alegre: Ortiz.
• Kunsch, Margarida. (1999). Gesta¿o integrada da comunicac¿a¿o organizacional e os desafios da sociedade contempora¿nea. Comunicac¿a¿o & Sociedade. no 32, Sa¿o Bernardo do Campo.
• Kunsch M. (2003). Planeamento de relac¿o¿es pu¿blicas na Comunicac¿a¿o integrada. Sa¿o Paulo: Summus.