Class Media Analysis

This unit has as an objective to allow students to obtain the technical knowledge needed to engage in scientific research within the context of Communication Sciences, and to acquire the critical tools needed to evaluate other research projects. This training is fundamental to prepare students for the creation of critical media. This unit focuses on issues of epistemology of science, methodological processes and different modes of research.

Epistemological, political and sociological issues with doing social science research.

Preparing a research project.

Ethics in human-facing research.

How to do a computer-assisted literature review.

Creating surveys and analysing data.

Content analysis and Critical discourse analysis.

Thematic Analysis and computer assisted analysis.

Visual and Social Semiotics.

Ethnography and communication.

Active teaching-learning methodologies will be used, such as the flipped classroom, among others, centered on the learner.

Brennen, B. (2017). Qualitative research methods for media studies (Second edition). Routledge, Taylor & Francis Group.

Franklin, B. (Ed.). (2008). Pulling newspapers apart: Analysing print journalism . Routledge.

Hansen, A., & Machin, D. (2019). Media and communication research methods (2nd edition). Red Globe Press.

Iarossi, G. (2011). O poder da concepção em inquéritos por questionário (M. Gomes da Torre & A. J. Pais Antunes, Trads.). Fundação Calouste Gulbenkian.

Pinto-Coelho, Z. (2019). Análise (crítica) do discurso e análise de conteúdo: Afinam pelo mesmo diapasão? Anuário Internacional de Comunicação Lusófona , 21?44.

Rodrigues, N. (2015). Donna Haraway e a Proposta de Conhecimentos Situados. LES Online , 7 (1), 26?38.