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Class Typography

  • Presentation

    Presentation

    Increase differentiated but complementary levels of knowledge of the evolutionary processes of
    typographic art between the 15th and 21st centuries.
    Carry out an assessment of the various evolutionary processes manual, mechanical, pre-digital and
    digital composition.
    Discuss as trends in typographic communication in the Pre-Digital Era (Futurism, Constructivism, Dada,
    De Stijl, Bauhaus, New Typography, International Style, Situationism, Fluxus, Punk and New Wave) and
    Digital Era (Grunge, Ed. Fella, FUSE and Digital Typography).

  • Code

    Code

    ULHT93-11515
  • Syllabus

    Syllabus

    DEFINITION
    - Introduction.
    - What is typography?
    FUNCTION
    - Language: the oral system and the written system.
    - The grammar.
    - The lexicon.
    - Communication theories.
    FORM
    - The font.
    - The letters in uppercase and lowercase.
    CREATION AND DESIGN
    - The digital font and type classification.
    - The typographic composition.
    - Designing type.
    STRUCTURE
    - Design planning.
    - The design of grids and structures.
    - The introduction of typography in cinema, audiovisual, multimedia and the Internet.

  • Objectives

    Objectives

    OBJECTIVES: To identify the different types of letters and possible applications; use the different types
    of letters in a creative and appropriate way; know the Typography and History of Graphic Design as a
    discipline and its progress.
    SKILLS: Create, structure and organize a visual language.
    ATTITUDES: It is intended to teach useful and indispensable teachings to students, as well as a good
    source of concise information, in a practical and open, non-dogmatic way. The module will be divided into
    categories that can be taught independently and complementarily.
    CAPACITAR: To know the theoretical evolution in the different areas of Graphic Design and Typography.
    Analyze the transformations that marked the paths of Typography.
    PERCEIVING: That which separates, or approaches, the design of art and, on the other hand, knowing
    how to question about what the term Graphic Design means as a professional activity.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Resource on transdisciplinary methodologies, the current contextualisation of the understanding of 'transdisciplinarity' as a new studio model, with an expanded structure, specific to contemporary artistic practice; the updating of the distinction between 'transdisciplinarity' and 'interdisciplinarity'; the confrontation and relationship between the use of the internet as a 'studio' and the simultaneous need for this as a physical space. the simultaneous need for it as a physical space... if artists and designers continue to require a studio, do they not continue to require a studio, should not the way in which they mobilise it mobilise it be a reason to analyse their practice?

     

    'Transdisciplinarity' as a new kind of 'intelligence' reflecting a harmony between mind, affect and body and its influence on the need for a 'reform of the University'; the definition of disciplinary boundaries and the nature of the possibilities of their transgression.

  • References

    References

    ROXANE, Jubert, (2006), Typography and Graphic Design: From Antiquity to the Present, Flammarion,
    Paris.
    HELLER, Steven, (2004), Education of a typographer, Allworth Press, New York.
    BRINGHURST, Robert, (2004), The Elements of Typographic Style, Hartley and Marks Publishers, 3rd
    edition, Vancouver.
    HOCHULI, Jost, (2004) Detail in typography, Letters, letterspacing, words, wordspacing, lines,
    linespacing, columns, Hyphen Press, London.
    BAINES, Phil/HASLAM, Andrew, (2002), Type & Typography, Laurense King Publishing, London.

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