Class Typography and Letter Design

Designing Type through contemporary processes.

It is intended to teach useful and indispensable teachings to students, as well as a good source of
concise information, in a practical and open, non-dogmatic way.

To know the theoretical evolution in the different areas of Graphic Design and Typography. Analyze the
transformations that marked the paths of Typography.

Question about the word of Typographic Anatomy.

Recognize Typography and Designing Type as a professional activity.

1. Ergonomic criteria in the design of type design.

2. Concepts of function, form and design.

3. Typography and Phonetics:
- Sound dynamics.
- Rhythm, volume, intonation and timbre.

4. Notions and application of structure, black-negative space:
- Optical thickness compensation.
- Curve and vertex.
- Diagonal.

Resource on transdisciplinary methodologies, the current contextualisation of the understanding of 'transdisciplinarity' as a new studio model, with an expanded structure, specific to contemporary artistic practice; the updating of the distinction between 'transdisciplinarity' and 'interdisciplinarity'; the confrontation and relationship between the use of the internet as a 'studio' and the simultaneous need for this as a physical space. the simultaneous need for it as a physical space... if artists and designers continue to require a studio, do they not continue to require a studio, should not the way in which they mobilise it mobilise it be a reason to analyse their practice?

'Transdisciplinarity' as a new kind of 'intelligence' reflecting a harmony between mind, affect and body and its influence on the need for a 'reform of the University'; the definition of disciplinary boundaries and the nature of the possibilities of their transgression.

Smeijers, F. (2011). Counterpunch: Making Type In The Sixteenth Century Designing Typefaces Now, Hyphen Press, London.

Noordzij, G. (2009). The Stroke: Theory Of Writing, Hyphen Press, London.

Cheng, K. (2006). Designing Type, Laurense King Publishing, London.

Hochuli, J. (2004). Detail In Typography, Letters, Letterspacing, Words, Wordspacing, Lines, Linespacing, Columns, Hyphen Press, London.

Bringhurst, R. (2004). The Elements Of Typographic Style, Hartley And Marks Publishers, 3rd Edition, Vancouver.

Baines, P. & Haslam, A. (2002). Type & Typography, Laurense King Publishing, London.