Class Event Planning and Organisation

This course builds skills to plan, organize, produce and evaluate events across tourism and business settings, integrating strategy, experience design, operations, safety, sustainability (ISO 20121) and marketing. The pedagogy is active and practice¿oriented (PBL, roleplaying, gamification) and culminates in a team project (concept and management plan for a real or simulated event), ensuring tight alignment of theory and practice.

Not applicable

I. Events and destination development Types, roles and impacts; portfolios and public policies. II. Strategy and feasibility Objectives, stakeholders, feasibility study and project governance. III. Event design and experience Concept, participant journey, accessibility and hybrid events. IV. Operations and logistics Venue, suppliers, schedule, budget and supporting technology. V. Risk, safety and crowds Risk management, emergency plans and crowd control. VI. Sustainability and legacy ESG practices and ISO 20121; inclusion and legacy. VII. Marketing and communication Branding, digital marketing, sponsorships and metrics. VIII. Evaluation and continuous improvement KPIs, satisfaction and post-event report.

In addition to lectures, classes include activities such as Problem-Based Learning (PBL) sessions, case studies and Gamification techniques (quizzes). In class assignments throughout the semester consist mainly of PBL sections. For these, students should prepare in advance by reading a text indicated by the teacher. During the class, they will have to apply the theoretical assumptions covered in the text to carry out analyses and present sustainable solutions for the situation presented.  The final assignment consists the planning and execution of a real event. Performance in these components is monitored by submitting activities on Moodle and by participation and performance during classroom activities. For students with special status, when necessary, only submissions will be considered. Quizzes and case studies aim to revise the content and allow informal assessment by the teacher.

Isidoro Ana Margarida: Simóes Maria Manuel: Cândida Sílvia Maria e Caetano Diogo Joaquim (2023) Gestão de Eventos em Lazer e Turismo. Edicões Sílabo   Antchak, V., Ziakas, V., & Getz, D. (2019). Event Portfolio Management: Theory and practice for event management and tourism. Oxford: Goodfellow Publishers.   Getz, D., & Page, S. J. (2016). Event studies: Theory, research, and policy for planned events (4th ed.). London and New York: Routledge.   Mallen, C., & Adams, L. J. (2013). Event management in sport, recreation and tourism: Theoretical and practical dimensions (2nd ed.; C. Mallen & L. J. Adams, eds.). London and New York: Routledge.   Oliveira, S. M. T. de. (2016). Práticas de planejamento e organização de eventos (1st ed.). Brasília: Instituto Federal de Educação, Ciência e Tecnologia de Brasília REITOR.   Van Der Wagen, L., & Carlos, B. R. (2005). Event management for tourism, cultural, business, and sporting events. New Jersey (USA): Pearson/Prentice Hall.