Class Event Planning and Organisation

Events are a very effective way to promote a brand, whether it's a company or a tourist destination. In recent decades, events and entertainment activities promoted in tourist destinations have become powerful tools for consolidating the destination's brand in the minds of consumers, who in the case of tourism take on the role of visitors.

Good event organisation and efficient management of all the phases and resources involved are therefore fundamental to their success.

The objective of the Event Planning and Organisation course is to provide students with the fundamental knowledge and skills to plan and organise events, with particular emphasis on the tourism context.

Identify the importance of events for tourism
Attracting and creating events as a factor in the positioning and competitiveness of tourist destinations
The impact of events on the territory and host communities
Planning the stages that make up an event (event design), from negotiation to realisation
Efficiently managing the teams and resources needed to organise each event
Defining communication and marketing tools according to the characteristics of the event
Adapt the rules of etiquette and protocol to the specifics of each event
Plan tourist entertainment strategies adapted to the characteristics of the event
Plan the financial viability of the event 

During the course of the lessons, students will have the chance to make contact with the real world by taking part in seminars with specialists who work in companies linked to events, both international and national, in order to develop creative skills and the ability to solve progressively more complex problems. Various themed seminars and study visits will be organized. The Inverted Classroom methodology will also be applied through group work to solve problems, case studies, and peer learning.

Keiper, M. C. (2023). ChatGPT in practice: Increasing event planning efficiency through artificial intelligence. Journal of Hospitality, Leisure, Sport & Tourism Education, 33, 100454.
Toohey, K., & Taylor, T. (2023). Mega events, fear, and risk: Terrorism at the Olympic Games. In The Olympics (pp. 329-343). Routledge
Wardle, K. M., Panchapakesn, U., & Link, C. (2023). Future-proofing Events Management Students Through Experiential Learning. Tourism Cases.
Xu, Y. H., & Tan, X. S. (2023). Event risk management. Cases For Event Management and Event Tourism, 17. 
Zanella, L. (2012). Manual de Organização de Eventos (5ª Edição), Atlas.