Disciplina Entrepreneurship and Innovation Management

The course Entrepreneurship and Innovation Management examines how new ventures and innovation processes are conceived, developed and sustained within dynamic organizational environments. Its scope spans the foundational theories of entrepreneurship, the principles of innovation management and the practices that enable organizations to learn, adapt and generate value. Intervention areas include opportunity identification, lean start¿up-based product¿market research, creativity methods, customer¿driven insight generation and the structured development of new products and services. Within the study cycle, the course plays a central role by equipping students with the analytical, creative and managerial capabilities required to design innovative solutions, support entrepreneurial initiatives and contribute to organizational renewal and competitiveness.

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Entrepreneurship theory and Innovation management Learning organization Product-market research based on lean start-up Creativity and the Voice of the Customer New Product/Service Development

The course adopts innovative online teaching-learning methodologies that combine interactive lectures with applied, student¿centred digital practice. Synchronous sessions use collaborative whiteboards, breakout discussions and live problem¿solving to simulate entrepreneurial decision¿making, while asynchronous modules integrate short video explainers, guided lean start¿up exercises and creativity challenges supported by digital tools. Students work with customer¿insight techniques, rapid¿iteration templates and virtual prototyping environments that mirror real entrepreneurial and innovation processes. This integrated online approach promotes active engagement, experimentation and continuous feedback, ensuring a dynamic and practice¿oriented learning experience aligned with the course's objectives.

Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. Wiley. Tidd, J., & Bessant, J. (2021). Managing innovation: Integrating technological, market and organizational change (7th ed.). Wiley.