Class Cidadania Organizacional

1. Organizational citizenship in the VUCA and globalized world

   1. The concepts of sustainability and sustainable development

   2. The impact of organizations on society and the environment and the imperative of legitimation

   3. Definition and evolution: social responsibility, ethics, citizenship, social investment, philanthropy, social marketing or social value

   4. Evolution of the organization as an agent of and in society

   5. The danger of whitewashing and corporate malfeasance

2. Strategic Management

   1. Alignment of the citizenship policy with the organization's strategy and culture

   2. Contribution to the identity and reputation and to relationship with stakeholders

   3. Regulation and public incentives

   4. Creation and management of internal and external programs

3. Communication policies

   1. Codes of ethics and certification

   2. Tools: reports, awards, partnerships

   3. Strategic planning (orientation, measures, timeline, budget and measurement of results)

Definition of concepts, operationalization of the strategy and evaluation of results will be done through theoretical exposition. The remaining content will be transmitted through analysis and discussion of case studies.

This methodology encourages students to discern different perspectives, anticipate supporting and antagonistic forces to the strategy, calculate the impact of social responsibility policies, measure the consequences of misalignments between the expressed and adopted policy, and calibrate stakeholder expectations.

Continuous assessment will consist of:

1. A written and individual test (35%)
2. Presentation in class of proposed organizational citizenship strategy (10%)
3. A final work: proposed organizational citizenship strategy (45%)Interest and participation in classes (10%)
4. The aproval average requires a rating equal to or greater than 8 values ¿¿in each of the works.

Evidence of plagiarism or third party intervention will result in a score of 0.

• Carroll, A. (2008). A History of Corporate Social Responsibility Concepts and Pratices. In Crane, McWilliams, Matten, Moon & Siegel (Eds.), The Oxford Handbook of Corporate Social Responsibility. Oxford University

• Cunha, M, Rego, A, Cabral-Cardoso, C, Gonçalves, H. & Costa, N. (2006). Gestão Ética e Socialmente Responsável. Lisboa: RH

• Friedman, M. (1962). Capitalism and Freedom. The University of Chicago Press.

• Kotler, P, Kartajaya, H. & Setiawan, I. (2010). Marketing 3.0 From Products to Customers to the Human Spirit. John Wiley

• Leal, A, Caetano, J, Gouveia, T, Duarte, S, & Brandão, N. (2011). Responsabilidade Social em Portugal. Bnomics

• Matten, D, Crane, A, & Chapple, W. (2003). Behind the Mask: Revealing the True Face of Corporate Citizenship. JBE, 45, 109–120

• Porter, M, & Kramer, M R (2011). Creating Shared Value. HBR, 89