Class Business Communication Seminar

Apply, to practical cases, the knowledge learned in disciplines such as Theory of Public Relations and Theory of Advertising and respective Workshops: - Develop skills in the area of decision making and problem solving (situation analysis, priority setting, selection of instruments); - Sensitize students to the importance of strategic planning in communication, in particular the monitoring and evaluation of actions and the plan; - Train students to search for innovative and effective solutions to business communication problems; - To frame corporate communication actions in the social, economic, cultural and legal context where they are developed.

Not applicable

1. Analysis of the brand; 2. Analysis of the sector 3. Analysis of the communication; 4. Communication actions (strategic and creative proposals).

Partnerships established with real brands. Project development, in contact with partners.

Mesquita, K., Ruão, T. & Andrade, J. (2020). Transformações da comunicação organizacional: novas práticas e desafios nas mídias sociais. In Z. Pinto-Coelho; T. Ruão & S. Marinho (Eds.), Dinâmicas comunicativas e transformações sociais. Atas das VII Jornadas Doutorais em Comunicação & Estudos Culturais (pp. 281-303). CECS. Porto, A., & da Silva, I. (2023). Planeamento estratégico empresarial e comunicação: uma revisão bibliográfica. Revista Ibero-Americana de Humanidades, Ciências e Educação, 9(5), 1915-1929. Ruão, T., Balonas, S., & Carrillo, M. (2021). Introduction: how far can we take strategic communication? The sky is the limit. CECS.