-
Presentation
Presentation
Motion Design deals with the crossing of knowledge and principles related to the
graphic design in the cinematic context: films, videos, sound, or any other
medium that relates time and visual information, through the use of
various animation techniques (analog or digital).
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
-
Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
-
Code
Code
ULHT93-17981
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1. Brief historical analysis and context of generics in the cinema and audiovisual tradition.
Analysis of reference projects/works by several design, motion, and animation authors.2. Notions of graphic design applied to motion design:
- Typography vs Lettering; typographic family, types of visual composition using typography.3. Color and Composition Exercises:
- Manipulation of shapes and spaces through color (temperature, ambiance, spatial perception, optical effects).
- Color cycle and color triangle; Complementary colors; Perception and color.4. Practical component in Adobe After Effects applied to animation and motion graphics. Animation in 2D planes and 3D space, using tracking processes.
5. Animation: Application of 6 of the 12 animation principles applied to motion design (Squash and Stretch, Slow in Slow out, Arcs, Exaggeration, and Pose to Pose).
-
Objectives
Objectives
Provide students with:
- Technical, aesthetic, and conceptual knowledge and strategies that make them capable of creating innovative animation and graphic composition projects.
- Insight, technical dexterity, and creativity, in the idealization and creation of the different projects to be developed combining the different elements of composition in a balanced way, with rhythm, through a logical sequence of animation.2 projects to be developed individually and in groups:
- Kinetic typography: Construction of a short video that presents the best ones where the main actor is the typography
- Infographic video: Creation of a video where, through the language of Motion Design, a specific narrative content developed by the students is explained.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
Learner-centred Problem-Based Learning (PBL) is proposed which involves groups of learners working together to solve a real-world problem. Students are encouraged to understand concepts through problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written communication, self-awareness and evaluation of group processes, critical thinking and analysis, explanation of concepts, self-directed learning, application of course content to real-world examples, research and information literacy, and problem solving across disciplines.
-
References
References
- MOTION BLUR, The OneDotZero Book, Laurence King Publishers; Pap/DVD edition, Novembro, 2007
- Pause: 59 Minutes of Motion Graphics, Universe Publishing, Maio, 2000
- Not Teflon: MTV Design & Pop Promo's, Universe Publishing, Janeiro, 2004
- On Air: The Visual Messages and Global Language of MTV, Die Gestalten Verlag; Har/Dvdr edition, Setembro, 2005
- Motion by Design, Laurence King; Har/DVD edition, Fevereiro, 2007
- The After Effects Illusionist: All the Effects in One Complete Guide, Focal Press; Pap/Cdr edition, Fevereiro, 2009
-
Office Hours
Office Hours
-
Mobility
Mobility
No
